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Recent Blog Posts
Google Search Algorithm Updates That Will Affect SEO in 2022
The majority of people who are looking for information online will perform searches through Google. Any changes that Google makes to the way it returns search results can have a huge impact on a site’s ability to be found in online searches. This illustrates the importance of search engine optimization (SEO), since websites that follow the correct practices are much more likely to show up in search results and be found by people who are searching for information online. Website owners will want to be aware of the following changes that Google has made that may affect them throughout 2022 and beyond:
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Page Experience Update - One of the most significant updates Google made over the past year involved a focus on the experience that users have when they access a website. Google searches will now consider factors known as “core web vitals” that measure how quickly a page loads, the speed at which a site responds when people click a link or perform other interactions, and whether the visual elements of a site are stable or shift unexpectedly while someone is viewing a page. Google will also look at whether a site is easy to use on mobile devices, whether there are any intrusive ads or pop-ups that affect users’ experience, and whether a site is secure.
GoDaddy Security Breach Reveals Risks Affecting WordPress Websites
In the 21st century, nearly everyone uses online services on a daily basis, and information about many people and companies is stored in a variety of systems. While data is protected by passwords, firewalls, encryption, and other methods, security breaches occur all too regularly, resulting in the potential exposure of sensitive information. One recent security breach demonstrated the potential risks that may affect some websites that use the WordPress content management system (CMS). By understanding the security issues that can affect them, website owners can make sure they are taking the correct steps to protect their data and continue operating their sites successfully.
GoDaddy Managed WordPress Sites Hacked
On November 17, 2021, GoDaddy announced that it had discovered a security breach that affected WordPress websites managed through the GoDaddy environment. Beginning in September of 2021, hackers exploited a vulnerability in GoDaddy’s systems and gained access to its WordPress platform. This breach resulted in the potential exposure of 1.2 million customer email addresses, and hackers were also able to access these customers’ websites and install malware.
Announcing the Winner of OVC’s Spring 2022 “Market Yourself” Scholarship!
At OVC, INC., we work with a wide variety of attorneys and law firms throughout the United States, helping them build effective marketing strategies that will allow them to connect with potential clients. In addition to working with established firms, we want to encourage future generations of attorneys to learn how they can be successful as they begin practicing law. Our “Market Yourself” scholarship program helps support future lawyers. We are pleased to announce the winner of our Spring 2022 scholarship: Tristin Minx.
Tristin Minx is a student at the DePaul University College of Law in Chicago, Illinois. She is a native of Cook County, and during her time in law school, she has gained hands-on experience in criminal defense cases. For the “Market Yourself” scholarship, she submitted an essay that effectively expressed how she plans to promote herself to potential clients. As the winner, she will receive a $1,000 scholarship to be used for tuition and other educational expenses. To learn more about Tristin, you can read her winning essay.
What You Need to Know About Registering Your Website’s Domain Name
Every website has an address known as a domain name. A domain name usually takes the form of www.yoursitename.com, and a website owner will need to make sure they maintain ownership of their domain name so that anyone who types that address into their internet browser will be directed to their website.
As part of our website development services, we help our clients register new domain names, and we also ensure that they renew their domain names when necessary. Recently, we have found that some people have begun receiving notices in the mail that appear to be bills requiring them to pay a certain amount in order to maintain ownership of their domain names. These notices usually contain language such as “To ensure listing of your website, please submit payment by [DATE].” These letters can be very misleading, and they may cause website owners to worry that they will lose their domain name, causing their site to go down. To address confusion about this issue, we wanted to explain exactly what domain names are and how website owners can make sure they can maintain ownership of their site’s internet address.
How High-Quality Photos Can Help Attorneys Market Themselves
Law firms have a number of ways that they can connect with potential clients. While a well-designed website and a robust digital marketing strategy are essential, it is also important for attorneys to emphasize the personal touch they bring to the services they provide for their clients. A great way to do so is to make sure they have high-quality photos on their website and other marketing materials. This will allow clients to pair a name and a face, giving them an understanding of who will be addressing their legal concerns. By working with a marketing firm that also provides photography services, law firms can ensure that they will be able to provide their clients with the personal touch they are looking for.
Using Photos in Marketing Materials
Images taken by a professional photographer can be used in many ways, including on a firm’s website, print advertisements, billboards, or other marketing materials. These photos may include:
3 Types of Blog Posts That Can Build Traffic to an Attorney’s Website
As an attorney, a well-written blog can be an essential part of your digital marketing strategy. By regularly posting blogs to your website, you can make sure people will have access to fresh, up-to-date information that is relevant to the types of legal services you provide to your clients. You can also share the blogs you publish on social media, using them to start conversations and answer questions that people may have about legal issues that affect them. However, you may be unsure about the types of blogs you should publish or how you should approach the discussion of your legal services. Fortunately, with the help of a digital marketing expert, you can make sure your blogs will provide value to you and your clients.
Blogs That Can Generate Website Traffic and Improve SEO
Why it Doesn’t Pay to Leave False or Misleading Google Reviews
Online ratings and reviews have become one of the most popular ways of finding information about a business. Unfortunately, this system is prone to abuse. Someone with a personal grudge may leave a false or inaccurate review and a low rating. This can not only harm a business’s reputation, but it can affect its search rankings, making it harder for potential clients to find them online.
This demonstrates the importance of reputation management, which can help a business address negative ratings and reviews while also increasing its number of positive reviews and improving its average ratings. People should also understand that there may be consequences for leaving negative reviews that are meant to harm a business. This was illustrated in a recent legal case that took place in Illinois.
Attorney Wins Judgment Against Former Client
What Is Google’s Page Experience Update, and How Will it Affect SEO?
Since Google searches are one of the primary ways people find information online, search engine optimization (SEO) experts pay close attention to any changes made by Google that may affect how sites show up in search results. Currently, Google is planning to roll out a major update that will begin to consider the experience that people can expect when using websites. This change may affect search rankings for many different types of sites, and website owners will want to understand what they can do to make sure people will continue to be able to find them when searching on Google.
What Is Page Experience?
Google has continually made improvements to its software to make sure people can find information quickly and easily. Over the past several years, Google has emphasized the importance of making websites easy to use for everyone, and it has begun to consider factors such as the speed at which a site loads and whether people can easily access a site using mobile devices. With the latest update, Google will be considering the overall experience for those who use a site. Sites that provide a good experience will be more likely to rank higher in search results, while sites with a poor experience may see drops in their search rankings.
How Can a Well-Designed Logo Help You Build Your Law Firm’s Brand?
A brand can be an essential element of a successful law firm, company, or organization. Your brand is a combination of your firm’s reputation in the marketplace with the promise you are trying to convey to your clients. In other words, your brand is your law firm’s personality. Important elements such as your firm’s values should be clearly expressed in all forms of branding.
Your brand’s identity is made up of the visual elements that distinguish your law practice from others: your logo, the design of your website, the colors you use on your business cards and marketing materials, and more. It is important to maintain a clear, strong visual presence, and using consistent branding will help your law firm stand out. By working with an experienced graphic designer, you can design a logo and create branding that conveys the right message about your firm.
How Posting Articles on Other Websites Can Boost Your Search Rankings
The internet is a busy place, and for law firms or other types of businesses, it can be difficult to stand out from the crowd. Fortunately, there are a variety of search engine optimization (SEO) techniques that can be used to make sure your website shows up in search results for people who are looking for the services you provide. When building and maintaining your website, you can use on-site search optimization to ensure that your content and blogs are relevant to your audience and contain the keywords that people are searching for, while also including metadata that will improve the chances that people will click through to your site from search results pages. In addition to on-site optimization, you can also use different types of enhanced SEO techniques. One of the best ways to boost your rankings in search results is by posting guest articles on other websites.
