Over the last decade, social media has become an invaluable tool for companies to market their products and reach new customers. With a just a few clicks, you can advertise a limited-time promotion, highlight a major achievement, or announce a recent addition to your team. As you might expect, however, you must be cautious when using social media outlets to promote your business, as a seemingly innocuous misstep could draw the ire of an entire nation—even over something as simple as a badly-poured beer.
St. Patrick’s Day With a Canadian Touch
Pubs and bars in Irish communities around the world will welcome revelers for the annual feast of St. Patrick—a 5th-century missionary, bishop, and patron saint of Ireland. In many regions—particularly throughout North America—even those without Irish heritage will don their best green, become “Irish for the day,” and join in the festivities.