It has happened to the best of us. You put all of your time, resources, and creative energy into creating an amazing piece of content, hit “publish,” and then...*crickets.* If you struggle to gain traction on your content, you may need to reevaluate your content distribution and marketing strategy. Here are eight ways you can distribute your content for maximum reach:
1. First things first: create valuable content.
Your content distribution and marketing efforts will be in vain if the content is of low quality and is not engaging. Provide your target audience with content that is interesting and of value to them, and you will see a high return on investment (ROI) for your content marketing.
When you read a newspaper or a magazine, discussing what you have just read requires you to find another person who is interested in the topic covered by the particular article or op-ed. When you read an article or news piece on the internet, in most cases, there is an opportunity for discussion available right on the very page you are reading. The conversation usually centers around the topic in question, and you do not usually need to wonder about the interests of those participating in the discussion since they have clearly clicked the link to read the article as well. In some situations, however, certain comments and commenters may actually distract from the constructive dialogue, with some comments even including hate-filled invectives and accusations. To combat this problem, Google is launching a new technology to help 
