Lawyer Marketing With Infographics and Infovideos

Dynamic Social Media Materials for Law Firms

Building a successful legal practice is not something that happens overnight, and it is not simply a matter of good luck. It requires years of focused effort, and it may involve a great deal of personal sacrifice. While you have worked to gain the knowledge, skills, and experience you need to provide top-quality service to your clients, you may be unsure about the best ways to reach new prospective clients.

You know how to handle legal concerns, but you may not know what methods of marketing and self-promotion will be effective. Fortunately, you can work with a partner that has the knowledge and skills to help you succeed. At OVC Lawyer Marketing, we have the tools and experience to help you demonstrate the value of your services to your potential clients.

In addition to working with you to build a successful website, we can help you use social media to increase your visibility and inform people about your services. One especially effective way of doing so is to create innovative infographics and infovideos that may be shared on social media, where they can catch the attention of a wide range of people who are looking for help with legal issues.

What Are Infographics?

Infographics are a popular method of sharing information with people in a way that can be easily understood. They are used in news stories, on social media, and in a variety of other places where they may attract people's attention and encourage them to share this information with others.

An infographic is an image that contains eye-catching pictures and graphics alongside short, narrative text explanations. They are designed to capitalize on the fast-paced nature of today's digital landscape, and they can be a great way to draw traffic to your firm's website.

Compared to text-based web content—which can be very useful as well—an infographic can be shared more easily on Facebook or Twitter. With the right combination of images and data, a well-made, relevant infographic can quickly go viral, expanding your firm's reach even further.

Additional Value and Increased Engagement Through Infovideos

Infovideos, also known as video infographics or animated infographics, take the idea of an infographic to the next level. Attorneys can post short videos that briefly explain legal topics, accompanied by eye-catching animations that make these concepts easier to understand. Voiceover narration may also be included to provide a more personal, engaging touch.

Video content can be even more dynamic and attention-grabbing than static images, and research has shown that users are up to 10 times more likely to engage with videos than with blogs and other types of marketing content. Videos can be published on a firm's website and shared on social media, and they can also attract subscribers to a firm's YouTube channel, building an audience that is interested in the legal insights provided.

Putting the Pieces Together

The human brain is said to process visual stimuli thousands of times faster than it processes text, making infographics and infovideos indispensable marketing options for firms that are looking to reach more prospective customers.

The success of an infographic—whether it is static or animated—is dependent upon the research on which it is based and its visual design. At OVC Lawyer Marketing, we develop infographics and infovideos that include accurate, helpful information while engaging viewers and encouraging them to contact your firm. Our team of professionals can also track views of infographics and videos, providing insights into the habits and interests of your target audience.

Contact Our Graphic Designers

For over 15 years, OVC Lawyer Marketing has provided attorneys across the nation with cutting-edge websites and digital marketing products. We can help develop visual materials that will make your firm stand out, and we can build an effective marketing strategy that will provide for your ongoing success. Call 630-635-8000 or contact us online to speak with our team and get started building your customized strategy.