Social Media for Lawyers

Helping Law Firms Get the Most Out of Facebook, LinkedIn, Twitter (X), and More

Social networks were once a set of trendy websites people used to connect with their friends, share pictures and memes, and engage in conversations. In the past 15 years, they have become a crucial part of the media landscape. While many people still use these channels to connect and communicate with others, they also serve as a source of news and a way for brands to connect with customers. Social media provides opportunities that cannot be ignored, and everyone from major corporations to small businesses can take advantage of this ability to communicate directly with people who are looking for their products and services.

Because of these advantages, social media is a critical component of an online marketing strategy. At OVC Lawyer Marketing, we understand that a professional approach to social media is important to our clients. Maintaining a consistent voice and messaging can ensure that law firms will present the right picture to potential clients while emphasizing the manner in which they handle legal issues and address their clients' needs. We help attorneys understand the best ways to use social media while paying attention to ethics concerns and industry requirements. Our goal is to help lawyers succeed, and connecting with clients on social media is one of the best ways to do so.

Connecting With Online Audiences

When people use social media, they will often share information with their friends and others they have connected with online. Different types of jokes, memes, pictures, videos, news stories, or other messages can quickly become "viral," being shared by thousands of people. Companies and organizations may also share messages, links, videos, and other information, and people who find these posts compelling may interact with it or share it with others.

In many cases, information posted on social media will appear in online searches. People may look at what their friends or acquaintances find to be relevant. This can boost people's confidence in the information they are reading and encourage them to share it with others. Law firms can take advantage of these aspects of social media and connect with their own clients, people who are interested in their services or legal topics, and other connections made through social networks.

Law firms can engage with people through a variety of content posted on social media, and when the information provided is compelling, people will be more likely to share it with others. This may gain them more followers, and it can encourage people to contact them for legal help. Some examples of how lawyers may use social media include:

• Posting about legal topics, including discussing relevant changes to the law, significant legal cases, or other issues related to a firm's practice areas
• Engaging directly with online audiences through Q&As or conversations about legal issues
• Sharing news about a firm, such as recent cases, awards, or events
• Posting media such as images, videos, podcasts, or infographics that provide information about a firm's services

SEO Benefits of Social Media

Search engines look for links, and social media provides many opportunities to share links to a law firm's website. Social media users may find links to attorney bio pages, practice area pages, case results, or blogs to be relevant. These links will not only help a law firm connect with people on social media, but they can also increase a website's search rankings, making it more likely to be found by people who are searching for legal services.

Contact Our Social Media Professionals

At OVC Lawyer Marketing, we can help you use social media to promote your services and your website. Your social media profiles may be the first impression you make on potential clients. We can work with you to set up these profiles and create informative and interactive content that will attract potential clients. Our goal is to drive traffic to your social media pages and your website, helping you build connections with clients.

We can help you use multiple social networks to connect with people, including Facebook, Twitter (X), LinkedIn, and YouTube. To learn more about how social media can be used to build your client base and to begin developing a strategy to incorporate social media into your overall marketing efforts, contact us today by calling 630-635-8000.