Chad Castilla

Lead Ai & Digital Ads Strategist

Chad Castilla, promoted in April 2025 to Lead AI & Digital Ads Strategist at OVC Lawyer Marketing, oversees all LSA, PPC, and digital ad formats; implements GA4, CallRail, Tag Manager, and click-to-chat features; and leads the development of AI-driven software tools and automations that empower teams to work faster and smarter, fueled by a curiosity for solving business challenges with AI. He also provides technical support and automation for the firm’s blog division, conducts R&D on cutting-edge AI models—including TTS, SST, TTV, TTI, and LLMs—and designs agentic workflows at scale. In a client-facing capacity, Chad represents major accounts, advising on strategy and managing monthly ad spend.

Among his achievements, he spearheaded an AI-integrated CRM suite for budget and ad management, streamlined unstructured data ingestion into sales pipelines, and accelerated scholarship email operations—saving marketing analysts an average of 5–10 hours per week. Grounded in faith, Chad champions a culture of openness, support, integrity, and service, aiming always to deliver honest, intentional insights. His guiding principles: “Keep on keeping on,” “Everything happens for a reason,” and “All it takes to be better than the rest is taking risks and working hard.”