3 Effective Ways to Generate Leads for Your Law Firm

 Posted on May 13,2025 in Legal Marketing

Attracting new clients is key for any law firm looking to grow its practice and remain competitive in today’s digital marketplace. With so many marketing options available, it can be challenging to determine which strategies actually drive results. Fortunately, some tools are particularly effective at generating high-quality leads. OVC Lawyer Marketing can help you implement these strategies so your firm can build a consistent stream of leads.

Google Local Services Ads (LSAs)

Google Local Services Ads (LSAs) are one of the most powerful tools available to law firms that want to connect with clients in the same geographic area. These ads appear at the very top of Google search results and display your law firm’s name, reviews, business hours, and "Google Screened". Some of the specific benefits of LSAs include:

• Pay per lead: You only pay when a potential client contacts you directly through the ad.

• High visibility: LSAs are placed above other listings in local search results.

• Credibility boost: The Google Screened verification gives prospects more confidence in your firm.

Because these ads target those who are actively searching for legal help in your area, they tend to generate high-quality, conversion-ready leads.

Pay-Per-Click (PPC) Advertising

Traditional PPC advertising through Google Ads remains a cornerstone of digital lead generation. Unlike LSAs, which are limited in format, PPC ads allow your law firm to target specific keywords, geographic regions, and even user behavior. PPC ads are useful for several reasons, such as:

• Keyword targeting: The ads can be shown to people searching for phrases like "Chicago divorce lawyer" or "car accident attorney near me."

• Flexible budgets: You can control your daily spending and adjust it based on performance.

• Fast results: Unlike SEO, which can take months, PPC ads can start generating leads almost immediately.

The key to a successful PPC campaign is ongoing optimization. Choosing the right keywords, writing compelling ad copy, and refining targeting is crucial to maximize return on investment.

Click-to-Chat Features

Once someone visits your law firm’s website, you need to capture their attention and encourage them to take the next step. Click-to-Chat tools, like live chat or chatbot services, are highly effective for converting website visitors into leads. These features allow people to ask real-time questions and receive immediate responses. 

Click-to-Chat features offer several advantages. They instantly engage visitors, which helps reduce the likelihood that someone will leave your site without contacting your firm. Many platforms also provide 24/7 availability. Additionally, these chats can be set up to collect basic information and qualify leads before they are forwarded to your intake team.

Contact Our Legal Marketing Team To Begin Generating Leads

If your law firm is ready to improve its lead generation, various digital tools can help. Google LSAs, PPC ads, and Click-to-Chat features each play a unique role in a well-rounded marketing strategy. To effectively implement these methods, OVC Lawyer Marketing is here to assist your firm with navigating the competitive online landscape. Contact us today at 630-635-8000 to start generating more leads for your law firm.