Enhanced Search Engine Optimization for Attorney Websites

Professional Articles and Press Releases Help Improve Search Engine Rankings

When you and your team have worked hard to establish your law firm's credibility and achieve your current level of success, you will want to make sure your online presence reflects these accomplishments. As a successful, trustworthy attorney, you have developed a certain reputation and level of prestige within your industry. If you are a rising star, you most likely aspire to be recognized as an upstanding member of the legal community. Publishing articles and press releases can help you maintain your positive representation and ensure that clients can find you online.

At OVC Lawyer Marketing, we can help you project your desired image to the public through your website and other methods. Making an effort to build links to your website from reputable sources can be an important part of your search engine optimization (SEO) strategy. These efforts can expand your online presence, attracting more prospective clients than ever before. When your website ranks higher in the search results, this will help draw the attention of potential customers who are looking for an attorney with your qualifications.

Articles and Guest Posts

One of the best ways to build links to your site is to publish articles on other websites. These articles may be similar to the blogs published on your own website, or they may discuss topics that you would not normally cover but that would be relevant to your clients. For example, articles may provide information certain areas of the law, providing people with information about specific legal issues that they may need to address. They may discuss new legislation in your state or at the federal level that is related to your areas of practice, or they could cover other topics that are relevant to your clients or your firm.

At OVC Lawyer Marketing, our professional writers can create informative articles and make sure they are published in the right locations. These may include news sources or guest posts on popular blogs that discuss legal issues. Links back to your website from sources that are considered to be authoritative by search engines can improve your search rankings, and they can also help you connect with clients who need assistance with the topics that articles have discussed.

Legal Press Releases

Has your firm recently hired a new attorney? Was one of your senior partners recently recognized by the community for a particular contribution? Have you awarded a scholarship to a deserving college student? You can let the world know about these developments by publishing press releases.

OVC Lawyer Marketing offers professional press release services. We can draft press releases that provide people with information about news stories or developments at your firm, or we can edit press releases created by your team. We will then publish press releases and submit them to services that syndicate them to relevant news sources. When utilized properly, press releases can help your firm achieve greater online visibility while celebrating your proudest accomplishments.

Contact Our Off-Site SEO Experts

At OVC Lawyer Marketing, we can help you develop a program that will increase your firm's visibility and improve your rankings in online search results. Our accomplished writers can create articles that address the unique concerns of your clients and demonstrate the value of your legal services. We can also make sure press releases are used correctly to keep people informed about important developments and announcements.

Contact our office today at 630-635-8000 for more information about the benefits that OVC Lawyer Marketing can offer your practice. Our team of professionals is ready to work with you to design and implement a comprehensive marketing and enhanced SEO strategy that will help your firm grow and succeed. Let us show you how we can maximize your online exposure and increase client conversions.