Pay-Per-Click Advertising for Lawyers

Maximizing Your Law Firm's Marketing Investment With Search Engine Advertising Campaigns

Online searches are the way most people find answers to their questions, including when they are looking for information about legal issues. While search engine optimization (SEO) can help your law firm appear in search results related to your areas of practice, you may not always be able to show up as one of the first results for specific queries. If you are worried about getting lost among the crowd of other law firms that provide similar services, you may benefit from targeted advertising that will help you connect with potential clients.

Search engine advertising is a great way to make sure people can find you when they are looking for an attorney to help address their legal concerns. Pay-per-click (PPC) advertising and Local Services Ads (LSAs) can put your firm at the top of search engine results performed by people that you want to target. At OVC Lawyer Marketing, we provide advertising packages that are designed to help your firm generate leads and grow your business.

What Is Pay-Per-Click Advertising?

To ensure that your firm will display in search results for specific queries performed by people in a targeted area, you can use pay-per-click campaigns. Custom-designed PPC ads will be placed at the top of search engine results pages. You will be charged a fee each time someone clicks on one of these ads.

When PPC campaigns are optimized properly, the costs of generating traffic to your site will be well worth the return you can receive after visitors convert to clients. Our online marketing professionals can help create successful PPC campaigns through Google, Bing, or other search engines.

What Are Local Services Ads?

Another option for advertising your services in Google search results will involve demonstrating that you have the skills and experience needed to address people's legal needs. With Local Services Ads, you can make sure you will be found by people who use Google to search for the types of legal services you provide. You will be required to complete a screening process that will verify your background and credentials.

LSAs are displayed at the top of Google search results, and they include a Google Screened or Google Guaranteed badge, which will give you extra credibility and provide customers with more confidence that you can meet their needs. Your ads will be displayed for people who perform searches in your local area, and you will only pay a fee if a customer calls or contacts you.

Personalized Ad Design and Placement

When you invest in a search engine advertising package with OVC Lawyer Marketing, we will develop customized ads designed to attract potential clients who are looking for legal help in your areas of practice. We will work with you to develop a strategy to ensure that your ads will be displayed for people who search for specific terms in the geographic areas that you want to target.

Our marketing professionals will carefully monitor the results of your campaigns to determine which ads are most successful and identify areas where improvements may be made. We will make adjustments as needed to ensure that your ads are targeting the right people and encouraging them to reach out to your firm.

Google Ads for Your Law Firm

We are proud to be an official Google Partner, which ensures that we are qualified by Google to manage PPC and LSA campaigns for our clients. Google Ads is one the largest, most efficient advertising platforms in the world, and we have the knowledge and experience needed to maximize your return on investment and help your law firm grow and succeed.

Contact Our Online Advertising Professionals

Since 2008, OVC Lawyer Marketing has been developing custom-built websites for attorneys throughout the United States. We offer a full range of comprehensive marketing services for law firms of all sizes, and in addition to advertising campaigns, we can assist with blogging, social media, reputation management, and more. Contact our office today at 630-635-8000 to begin developing a successful digital strategy.