SEO for Lawyers

Search Engine Optimization for Attorney Websites

In the 21st century, the Internet is easily the most powerful marketing channel available. A well-designed website and an effective digital marketing strategy can ensure that your law firm will be able to connect with clients online. However, the internet is also crowded with competitors and distractions. To avoid being lost in a sea of information, you need to make sure people will be able to find you.

The best way to stand out on the Internet is to make sure your website will be displayed when people perform online searches. However, this is often easier said than done. Search engines such as Google, Bing, and Yahoo! are constantly changing the algorithms they use to determine which sites will be displayed in search results and how these sites are ranked. Without an understanding of what search engines look for, your site may not be found by potential clients.

At OVC Lawyer Marketing, our marketing experts know how to use search engine optimization, or SEO, techniques to make sure you can be found online. We can provide guidance on the best steps you can take to improve your online search rankings. Our goal is to help you not just get traffic through online searches, but to connect with the specific people who are looking for your services and who are likely to reach out to you for legal help.

Understanding Search Engine Optimization

The goal of search engines like Google is to provide people with the most relevant results that will answer their questions and address their needs. A successful SEO strategy will not just help your site show up in searches, but it will demonstrate that you can provide the answers people are looking for, and it will encourage people to contact you to get help with legal issues.

Our SEO experts will not try to use any secret, underhanded tactics that are meant to trick search engines into displaying your site at the top of search results. Instead, we focus on enhancing the value and relevancy of your site. We can ensure that search engines understand the information on your site, and by providing answers to common questions, we can help you connect with people who are searching for legal representation.

The foundation of SEO is well-written website content. Each page of your website should include enough information to give search engines an understanding of the topics being discussed. Our professional writers will make sure your site's content includes the proper keywords while also explaining legal issues in a way that provides value to people. We can also write and publish blogs on a regular basis, ensuring that your site will continue to be relevant and providing more opportunities for people to find you in online searches.

In addition to making sure your site's content is relevant and encourages people to contact you, we can use on-site search optimization techniques to help ensure that this content will show up in search results. By using proper formatting, including back-end data, and addressing technical details, we will work to improve your position in search results so that people will visit your site, learn more about your services, and reach out to you to address their legal needs.

Off-Site SEO

In addition to building a site that will appear in search results, we can help you take other steps to increase your search rankings and connect with potential clients. Off-site search optimization involves building links from other websites that will direct traffic to your site. This will demonstrate that you are a relevant source of information, giving your site more authority with search engines.

We can help you determine the best strategies to use, which may include publishing articles on other sites and making sure your directory listings are fully up to date. We can help you determine whether pay-per-click advertising campaigns may be beneficial or whether you may be able to use other forms of online advertising. We can also assist with reputation management and help you obtain positive reviews, which are often displayed in search results.

Contact Our SEO Experts

Search engine optimization is an ongoing process, and ongoing adjustments may need to be made to ensure that you will be able to be found online. At OVC Lawyer Marketing, we will regularly check your site traffic and conversion rates, and we will audit your content and make adjustments as needed to ensure that your SEO strategy is focused on your goals.

The investment you put into building a successful website and developing an effective SEO strategy will pay off in the long run. With our experience in these areas, we can help you establish a good foundation for ongoing success. We will serve as your partner, making sure you always understand the best steps you can take to connect with clients and demonstrate the value that you can provide for them. To receive an SEO audit of your site and learn how we can help you improve your online strategy, contact us at 630-635-8000.