OVC, INC. SEO Team Strengthens Law Firms’ Marketing Efforts

DOWNERS GROVE, ILL. (PRWEB) NOVEMBER 27, 2019

Standing out on the Internet requires high visibility so potential clients can find a company. Improving a law firm’s online presence is a combination of years of legal marketing experience and website development expertise. On-site search optimization means that several key components of a website have been written to make the site more visible to search engines. These include:

• Content
• Landing Pages
• Meta Tags and Meta Descriptions
• Keywords

Christine is the Director of Search Marketing and manages clients’ pay-per-click (PPC) accounts and implements advanced SEO techniques. Certified in Google Ad and Analytics, Christine also contributes to the OVC team by analyzing website traffic, website development, and content writing. Christine uses her analytical experience to develop and implement SEO and SEM strategies to assist clients with lead generation.

Read more ...

Patti Baron Mellott Celebrates 6th Anniversary at OVC Lawyer Marketing

DOWNERS GROVE, ILL. (PRWEB) MAY 31, 2019

OVC Lawyer Marketing's President Greg Wildman is pleased to announce that Vice President Patti Baron Mellott is celebrating her sixth anniversary at the company.

Patti started at OVC in 2013 as Director of Marketing when the company was in its infancy. Since then, the company has shifted from primarily employing subcontractors working remotely from throughout the United States to a staff of 15 full-time employees who work in the company's Downers Grove office. Patti was promoted to Vice President in 2017, and she now manages all website projects for clients, while ensuring the timely delivery of content.

In her current role, Patti is responsible for managing all new client projects and website redesigns for existing clients. Her position includes client relationship management, project and creative management, SEO strategy, and SEO implementation. She researched, developed, and tested OVC's proprietary Content Guidelines and SEO Guidelines, and by putting these methods into practice, she has helped numerous clients improve their rankings in online search results, ensuring that they can be found by people who are looking for legal help.

"I am still a huge believer in content; whether you are a small or large law firm, creating content that works well organically is a key ingredient to a successful website," Baron Mellott stated.

Read more ...

Tim Wildman Promoted to Director of Customer Service at OVC Lawyer Marketing

DOWNERS GROVE, ILL. (PRWEB) JUNE 10, 2019

OVC Lawyer Marketing's President Greg Wildman is pleased to announce that Tim Wildman has been promoted to Director of Customer Service at the company.

Tim started at OVC as a summer intern in 2014 while he was studying Marketing at Lewis University, earning placement on the Dean's List. As an intern, he updated directories, reviewed websites, and performed general office duties.

Tim joined the OVC team full time in 2017 as Operations Manager. In that role, he managed the social media and blog program, which included scheduling content written by freelance writers and editors. He completed website reviews, as well as oversaw employee PTO and time sheets. Tim was responsible for computer maintenance and security, such as setting up office computers and email accounts. In addition, he learned the back end of website development and how to update sites if clients had any requests to their websites. Tim also helped with proposals and contracts, as well as final billing and processing client credit card payments.

"I have learned so much about online marketing in the past few years by being involved in so many different aspects of the company, from website updates to contracts and billing, to running the social media and blog programs. It has allowed me to see the big picture and how all the areas of the company impact the end result, which are successful client websites," Wildman said.

Read more ...

TapClicks, Michael Rivera help OVC Lawyer Marketing Clients See Results

DOWNERS GROVE, ILL. (PRWEB) MARCH 28, 2019

Analytics Platform Implemented by Digital Marketing Specialist Improves Access, Analysis

OVC Lawyer Marketing, which serves hundreds of law firms across the United States, recently added a new feature that provides its clients with a convenient and in-depth analysis of their OVC-designed websites.

OVC Digital Marketing Specialist Michael Rivera implemented TapClicks, a marketing operations and performance analytics platform, to give clients 24/7 access to helpful performance data, including chats from potential clients.

"They don't have to wait for us to send a spreadsheet or report. They can just log into TapClicks and see all the chats they've received, see which ones they need to follow up on, and pull any data they want to be printed out," Rivera said.

Rivera extensively researched various companies to find a platform that could best serve OVC clients. He chose TapClicks based on its sources OVC wished to connect to. Since implementing TapClicks last September, Rivera has seen a significant functional improvement over the previous system.

"It was harder before, because we had to pull the reports, download them as spreadsheets, and print them out or send them via email to every client," Rivera said. "With TapClicks, we can create really nice charts and see how many chat leads are coming through the clients' websites each month. We can also see the chat transcript, with information about the person who initiated the chat, which is really helpful to us."

Read more ...