TapClicks, Michael Rivera help OVC Lawyer Marketing Clients See Results
DOWNERS GROVE, ILL. (PRWEB) MARCH 28, 2019
Analytics Platform Implemented by Digital Marketing Specialist Improves Access, Analysis
OVC Lawyer Marketing, which serves hundreds of law firms across the United States, recently added a new feature that provides its clients with a convenient and in-depth analysis of their OVC-designed websites.
OVC Digital Marketing Specialist Michael Rivera implemented TapClicks, a marketing operations and performance analytics platform, to give clients 24/7 access to helpful performance data, including chats from potential clients.
"They don't have to wait for us to send a spreadsheet or report. They can just log into TapClicks and see all the chats they've received, see which ones they need to follow up on, and pull any data they want to be printed out," Rivera said.
Rivera extensively researched various companies to find a platform that could best serve OVC clients. He chose TapClicks based on its sources OVC wished to connect to. Since implementing TapClicks last September, Rivera has seen a significant functional improvement over the previous system.
"It was harder before, because we had to pull the reports, download them as spreadsheets, and print them out or send them via email to every client," Rivera said. "With TapClicks, we can create really nice charts and see how many chat leads are coming through the clients' websites each month. We can also see the chat transcript, with information about the person who initiated the chat, which is really helpful to us."
Read more ...