On-Site Search Optimization for Lawyer Websites

Content Writing and Back-End SEO for Law Firms

To make sure your website can be found by people who are searching for your services, you will need to create and implement a search engine optimization (SEO) strategy. There are multiple ways you can take steps to improve your search rankings, and many of them will involve changes you can make to your site. On-site SEO techniques will make sure search engines understand the information you are providing while helping your site be seen by your target audience.

At OVC Lawyer Marketing, our SEO and website development experts have more than 15 years of experience helping law firms build successful sites that rank well in search engine results. Whether you are planning to build a new site from the ground up or want to make changes to your existing site to improve your search rankings, we can help you determine the best strategies for success.

Creating Effective Content

Well-written content captures the interest of visitors to your website, and it will improve your rankings on search engines. Making sure the content on each page is long enough and contains enough relevant information can help search engines recognize that it is a good resource. It is also important to include information that people are likely to search for. You can answer common questions and discuss topics related to your practice areas, providing informative content that lets people know the reasons why they should get in touch with you.

A simple, clean design is also important. If your site loads slowly or contains too many multi-media bells and whistles, this could frustrate visitors, and they may choose to leave your site rather than reach out to you for legal help. A high "bounce rate" in which people only spend a short amount of time on your site after clicking on search results, will have a negative effect on your search rankings. Our website design and development professionals can create a site that provides a good experience for your users.

Keywords used in a smart and informative context are one of the most important factors that can affect search engine results. The keywords you use should be related to your practice areas and geographic location, matching the queries that possible clients might use when searching online.

Tips for Using Keywords Correctly

• Keep it Readable. Repeating the same keywords over and over on your site is a practice that is known as "keyword stuffing." While some people may believe that this will help a site show up in search results for these terms, search engine algorithms have recognized this practice, and they may penalize sites that attempt to game the system in this way. Instead, search engines are more likely to prioritize sites with well-written content. At OVC Lawyer Marketing, our writers create content that includes the proper keywords while being informative, helpful, and easy to read.
• Think Like a Client. When the average person looks for information about legal issues, they may not type the proper legal terms into search engines. Using layman's terms that people are more likely to search for can help you connect with people who need the help of an attorney.
• Own a Niche. Although search engines will often provide thousands or even millions of results for a single search term, users will usually only look at the first page or two of results. Because it can be hard to rank well for general terms, it is better to target specific niches and locations. This can help your site appear in search results for people in a targeted location who are looking for legal help with specific issues.

Behind-the-Scenes Programming

Another important aspect of on-site SEO involves a website's programming. Metadata such as titles and descriptions may not be visible to the average person, but it can provide information to search engines to make sure they understand the topics covered on each page. At OVC Lawyer Marketing, we understand how use a website's data to help ensure that search engines will process it correctly and display it in search results.

Contact Our On-Site SEO Experts

The team at OVC Lawyer Marketing understands the best practices for search engine optimization, and we can help you make sure your site includes all of the elements needed to be found when potential clients are looking for your services. Contact us at 630-635-8000 to set up an evaluation of your current site and get the help you need to build a successful SEO strategy.