Landing Pages for Attorney Websites

Location-Focused Marketing for Law Firms

Your law firm's website is a crucial part of your overall marketing strategy. It provides people with the information they need to understand about your firm, explaining the unique value that you offer to clients and the benefits that people can receive by working with you to address their legal issues. Search engine optimization (SEO) is an important component of a successful website, since it will allow you to make sure your site can be found by people who are searching for legal services online.

A successful SEO strategy will target people in a specific geographical area, which will typically be the city where your firm is located, as well as the surrounding region. However, you may want to expand your reach and connect with people in other nearby cities or counties. Figuring out how to stand out among the competition can be tricky, but with the help of the SEO experts at OVC Lawyer Marketing, you can determine the best ways to achieve success. Landing pages are one tool that we often use to help law firms improve their reach in the areas they want to target.

Building Successful Landing Pages

A good landing page is usually targeted to a specific audience. It may focus on a certain geographic location, or it may be related to an email campaign or a specific practice area. Some landing pages may target people who are searching for information about unique topics, such as major class-action lawsuits. Because landing pages focus on audiences that are looking for a firm's services, they will often convert a higher percentage of visitors into leads when people contact the firm to schedule a consultation.

At OVC Lawyer Marketing, we regularly create landing pages that target specific cities and counties, helping to ensure that a firm will show up in search results for people in that area, including those who perform searches such as "family law attorney near me." We have also developed landing pages for specific attorneys within a law firm who have a unique focus separate from what the majority of the firm offers, special offer landing pages, election campaign landing pages, and more.

Targeted Marketing for Law Firms

Landing pages can be especially effective when you know you want to attract certain types of clients or reach people within a specific geographic location. For example, a family law attorney who wants to connect with people who are looking for help with complex, high net worth divorce cases may target suburbs where residents have a high average income. We can help build landing pages that are optimized to show up in search results for people in those locations.

Our professional content writers will make sure that each landing page we create conveys the proper message and demonstrates the value that your firm can provide. Depending on your goals, we may create general landing pages that provide an overview of different practice areas, or we may focus on specific legal issues and questions that people are likely to ask when performing online searches. We always make sure every page we create is fully unique, which will help avoid any concerns about duplicate content.

Our goal is to help you succeed in your digital marketing strategy and ensure that you can reach potential clients who are looking for your services. We will focus our efforts on identifying the specific people, locations, and practice areas that you want to target and making sure you will be found by those who need legal help. By encouraging these people to get in touch with you and learn more about your services, we can help you grow your client base.

Contact Our Law Firm Website Landing Page Writers

Well-designed landing pages can help ensure that you will be able to succeed in your goals of connecting with clients and generating conversions. Contact us or call 630-635-8000 to discuss your needs and learn how we can help you reach clients in your target markets.