For many years, Twitter has been a great social media platform that law firms and other businesses can use to connect with their customers. One thing that makes Twitter unique is its limit on the size of messages that can be posted, which often inspires creativity in people as they work to fit what they want to say into 140 characters. 

According to Twitter, this limit was somewhat arbitrary, since it was based on character limits for SMS text messages which were in place when the company was founded, and these restrictions are no longer applicable. With that in mind, Twitter recently doubled its character limit to 280, providing its users with more space to send a complete message.

This expanded limit makes Twitter better than ever for getting your message out to the people you want to connect with online. Here are a few ways to get the most out of the time you spend on this social network:

Social media can leave many attorneys baffled, but Twitter is one of the easiest social media platforms to use because of its informal and conversational nature. The social media platform is valuable, too. While it does not have as many users as Facebook, Twitter is unique in that it is generally easier for users to find the content they are looking for. This provides attorneys with a great opportunity to directly reach out to users looking for legal information and connect with potential clients.

You can increase your following on Twitter, and in turn, expand your client base by following these five tips:

1. It’s all about the visuals.

Research shows that tweets with images, videos, or GIFs are more likely to be retweeted than tweets with no visuals. Visual content is what grabs your followers’ attention, and when they retweet your content, more people are likely to see it and be led back to your Twitter page.