In the online world, reputation is everything, and the reviews and ratings that a law firm has received are some of the key factors that can affect its reputation. Reviews can offer helpful information to prospective clients about whether an attorney can provide the services they need, and a high average rating can improve search engine optimization (SEO) by boosting a firm's position in search rankings.
However, just as positive reviews can provide benefits, negative reviews can harm a firm’s search rankings and overall reputation. Fortunately, it may be possible to have negative reviews removed, and other reputation management techniques can help a firm improve its average ratings and ensure that it maintains a positive reputation.
Flagging Reviews That Violate Google’s Guidelines
In some cases, a firm may be able to ask Google to take down reviews that are inappropriate. Typically, Google will remove a review that contains prohibited or restricted content or otherwise violates its guidelines for the types of information that users can share. Some types of reviews that Google may remove include: