In today’s highly competitive online landscape, businesses need to do everything they can to stand out. More people than ever are using Google and other search engines to find local businesses, and the information that is displayed in search results is a major factor that influences people’s decisions. Of the different types of information that can be displayed in search results, online reviews are often among the most important.
According to Google, 71% of consumers say they are more likely to do business with a company if it has positive reviews, and businesses which have positive reviews have 360% more clicks to their site from their business listings. As part of its efforts to help small businesses get the most out of Google, the company has created a new tool that businesses can use to generate free marketing materials.
Using the #SmallThanks Hub
With Google’s #SmallThanks Hub, any business which has a verified Google listing can create marketing materials which highlight their positive reviews and encourage people to review them on Google. The tool automatically generates images that include quotes from positive reviews or a message encouraging customers to show their support by leaving a review or sharing a photo.
The materials that are generated come in a variety of formats, including images to share on social media and high resolution PDFs designed to be printed out and displayed. Google offers several suggestions for how to use these images, including creating posters or flyers to hang inside your business or around the local area, stickers to be placed on a cash register, window clings that can attract the attention of people passing by, or other types of signage. Images can be printed on a home printer or through a professional printing company.
Online reviews can make a big difference to your online strategy, and positive reviews will not only demonstrate trustworthiness, but they are also an important part of search engine optimization (SEO). This tool is a valuable, easy-to-use way for businesses to receive the positive reviews that they need to improve their search rankings.
Contact Our SEO Professionals
While Google’s #SmallThanks Hub is easy to use, it is important to first make sure that your Google listings have been completed and verified. The local SEO experts at OVC, Inc. can help you claim your listings and manage your online reviews, working to ensure that people will find your business when searching on Google. For more information about how we can help you with SEO, reputation management, social media, and more, contact us at 630-635-8000.