Law firms have a number of ways that they can connect with potential clients. While a well-designed website and a robust digital marketing strategy are essential, it is also important for attorneys to emphasize the personal touch they bring to the services they provide for their clients. A great way to do so is to make sure they have high-quality photos on their website and other marketing materials. This will allow clients to pair a name and a face, giving them an understanding of who will be addressing their legal concerns. By working with a marketing firm that also provides photography services, law firms can ensure that they will be able to provide their clients with the personal touch they are looking for.
Using Photos in Marketing Materials
Images taken by a professional photographer can be used in many ways, including on a firm’s website, print advertisements, billboards, or other marketing materials. These photos may include:
Headshots/portraits - Photos of an attorney’s face can help them convey friendliness, helpfulness, and professionalism to potential clients. A good photographer can help an attorney use the right pose and facial expressions to convey the attitude they want to demonstrate, and they can also ensure that the most favorable lighting and backgrounds are used. These photos can be used on an attorney’s profile page on a law firm’s website, as well as on business cards, online directories, or printed materials handed out to clients.