Most law firms understand that they should have a high-quality website that provides information about their services, their attorneys, and the benefits they can provide to clients. However, building and launching a website is only one part of a comprehensive digital marketing strategy. A law firm can increase their website traffic and improve search rankings by regularly publishing blogs that provide value for potential clients. Some of the benefits of blogging include:

Build Trust and Credibility

With a regularly updated blog, you can discuss the legal issues that you address every day when working with your clients. By answering the questions that you are regularly asked and explaining how the law applies in the situations you commonly encounter, you can demonstrate that you have the knowledge and understanding that your clients need. Publishing blogs on a regular basis will allow you to continually expand the helpful information on your site and provide people with knowledge of the legal issues that may affect them while showing that you can help them solve their problems. 

Improve SEO

The purpose of your website is to attract potential clients and encourage them to contact you when they need legal representation. These clients will not be able to find your site unless it shows up in search results pages on Google or other search engines. While building a website with quality content is the first step that will help you show up in search results, publishing blogs on your website is a great way to increase your search rankings and make sure more people can find you.

If you are active on social media or use the internet to search for any type of entertainment, pop culture, or sports information, you have probably come across at least a few blogs. In today’s world, blogs have become an extremely common and well respected form of journalism—albeit admittedly colored by the opinions and beliefs of the blog writer. But, how did we get this point? How did blogs evolve from personal webpages to tools that can be used to drive traffic and increase client conversions? The history of blogging is certainly an interesting story.

Humble Beginnings

Blogs trace their roots to the advent of written language when humans first started recording their thoughts, feelings, and experiences in diaries and journals. It seems that we have always been interested in documenting our lives and interests for future posterity—or whoever would happen to read what we had written.

One of the most attractive elements of digital marketing is the flexibility that it affords you and your company. When you use print media to advertise or to reach out to potential customers, each revision or adjustment to your message effectively makes the previous version obsolete and requires you to start over. Using online technology, though, gives you the opportunity to regularly update and amend your site, ensuring your public image is always totally up-to-date. Similarly, you would probably never consider using ink and paper to disseminate weekly or biweekly points of interest to your prospective clients, no matter how relevant the topic may seem to be. A well-designed blog strategy, however, can allow you to maintain regular contact with interested visitors, which, in turn, can dramatically increase traffic to your website.

Why Blogging?

In today’s Internet-based marketplace, there is no better way to keep your message dynamic and interesting than through the use of a high-quality blog. Throughout the business world, more and more companies are recognizing the opportunities that blogs can provide. In fact, consumers have rated blogs as one of the top 5 most trusted sources for information to be found anywhere on the Internet.