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3 Types of Blog Posts That Can Build Traffic to an Attorney’s Website
As an attorney, a well-written blog can be an essential part of your digital marketing strategy. By regularly posting blogs to your website, you can make sure people will have access to fresh, up-to-date information that is relevant to the types of legal services you provide to your clients. You can also share the blogs you publish on social media, using them to start conversations and answer questions that people may have about legal issues that affect them. However, you may be unsure about the types of blogs you should publish or how you should approach the discussion of your legal services. Fortunately, with the help of a digital marketing expert, you can make sure your blogs will provide value to you and your clients.
Blogs That Can Generate Website Traffic and Improve SEO
One of the key benefits of blogs is that they add content to your website that will make it more likely to show up in online searches. Blogs are a great tool for search engine optimization (SEO), and as more people find you online, the traffic to your site will increase, ensuring that you can connect with clients who are looking for the legal services you provide. Some types of blogs that you can publish that provide SEO benefits include:
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Answers to questions - More and more people are performing “natural language” searches, especially when they use voice-activated assistants such as Siri or Alexa. By formatting blogs to answer specific questions, you can make sure your blogs will show up in search results for people who are asking those questions. Your blogs can target common, popular questions about the types of legal issues that you address in your practice, providing people with the answers they are looking for.
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Numbered lists - “Listicles” are a popular format for online articles, and they provide people with information that is easy to consume and understand. You can publish blogs that provide a list of legal issues that may arise in a certain situation, steps that are followed during a case, or reasons that people may need to contact an attorney for legal help. These blogs are not only likely to rank well in search results, but they may be highlighted with a “featured snippet” on search results pages. In these cases, items from a numbered list may be included alongside other search results, making it more likely that people will click through to your website.
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Discussions of current events - By staying on top of the latest issues that are important to your clients, you can publish blogs letting people know about matters that may affect them. This may include discussions of news stories related to your areas of practice, such as high-profile cases or court rulings. You can also provide updates on changes to the law that would affect your clients, which will demonstrate that you can address these issues effectively and establish your site as a good source of information for people who are researching these laws.
Contact Our Professional Blog Writers
Regularly publishing blogs that provide helpful information to people can be a tall order, especially when you need to focus on providing legal services to your clients. Fortunately, by working with the digital marketing experts at OVC, INC, you can make sure your blogs will be well-written, informative, and optimized to show up in search results. To learn more about our blog program and the other ways to improve your digital marketing strategy, contact our SEO and blogging experts today at 630-635-8000.
