Social media marketing is instrumental in the growth and maintenance of any business. However, many law firms are baffled by how to use social media to attract new clients. Even worse, a significant number of attorneys believe that social media marketing is inessential to the growth of their business. In a survey conducted by Attorney at Work, 54% of respondents said that social media marketing is “more hype than reality.”
The inclination to believe that social media is not an integral part of any effective marketing strategy can be detrimental to the health of your law firm or business. The propensity for many people to believe that social media is not necessary may stem in part from their ineffective use of social media. Many business owners spend an excess amount of time and money on social without receiving the return on investment (ROI) they should.
However, navigating social media does not have to be a guessing game or a science experiment gone wrong. The following tips detail how you can use social media to achieve the business goals of your law firm: