Around the country, football season is getting underway. The nation’s most popular sport takes center stage each fall, as athletes as young as 5 and 6 years old take to the gridiron—non-contact, of course—to experience the thrill of competition. At higher levels, including high school, college, and beyond, the game of football is a year-round endeavor requiring dedication, hard work, and constant attention to ever-changing rules and challenges. In many ways, a successful football program shares many similarities with an effective content marketing strategy. While, as a business owner, you may not risk physical injury on the field of play, a casual, unprepared approach to marketing can leave your brand bruised and beaten.
The analogous comparison to football is not exact, of course, as your marketing efforts are not primarily focused on a single season. Your business and online presence requires your attention every month of the year. However, just as a football team continues to workout, study, improve, and prepare during the off-season, you and your marketing team should be doing the same, no matter what campaigns are currently ongoing.