Posted on October 27,2021 in New Websites

Every website has an address known as a domain name. A domain name usually takes the form of www.yoursitename.com, and a website owner will need to make sure they maintain ownership of their domain name so that anyone who types that address into their internet browser will be directed to their website. 

As part of our website development services, we help our clients register new domain names, and we also ensure that they renew their domain names when necessary. Recently, we have found that some people have begun receiving notices in the mail that appear to be bills requiring them to pay a certain amount in order to maintain ownership of their domain names. These notices usually contain language such as “To ensure listing of your website, please submit payment by [DATE].” These letters can be very misleading, and they may cause website owners to worry that they will lose their domain name, causing their site to go down. To address confusion about this issue, we wanted to explain exactly what domain names are and how website owners can make sure they can maintain ownership of their site’s internet address.

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 Posted on September 28,2021 in Legal Marketing

Law firms have a number of ways that they can connect with potential clients. While a well-designed website and a robust digital marketing strategy are essential, it is also important for attorneys to emphasize the personal touch they bring to the services they provide for their clients. A great way to do so is to make sure they have high-quality photos on their website and other marketing materials. This will allow clients to pair a name and a face, giving them an understanding of who will be addressing their legal concerns. By working with a marketing firm that also provides photography services, law firms can ensure that they will be able to provide their clients with the personal touch they are looking for.

Using Photos in Marketing Materials

Images taken by a professional photographer can be used in many ways, including on a firm’s website, print advertisements, billboards, or other marketing materials. These photos may include:

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 Posted on July 16,2021 in Blogs

As an attorney, a well-written blog can be an essential part of your digital marketing strategy. By regularly posting blogs to your website, you can make sure people will have access to fresh, up-to-date information that is relevant to the types of legal services you provide to your clients. You can also share the blogs you publish on social media, using them to start conversations and answer questions that people may have about legal issues that affect them. However, you may be unsure about the types of blogs you should publish or how you should approach the discussion of your legal services. Fortunately, with the help of a digital marketing expert, you can make sure your blogs will provide value to you and your clients.

Blogs That Can Generate Website Traffic and Improve SEO

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 Posted on June 28,2021 in Reputation Management

Online ratings and reviews have become one of the most popular ways of finding information about a business. Unfortunately, this system is prone to abuse. Someone with a personal grudge may leave a false or inaccurate review and a low rating. This can not only harm a business’s reputation, but it can affect its search rankings, making it harder for potential clients to find them online.

This demonstrates the importance of reputation management, which can help a business address negative ratings and reviews while also increasing its number of positive reviews and improving its average ratings. People should also understand that there may be consequences for leaving negative reviews that are meant to harm a business. This was illustrated in a recent legal case that took place in Illinois.

Attorney Wins Judgment Against Former Client

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 Posted on May 12,2021 in Changes with Google

Since Google searches are one of the primary ways people find information online, search engine optimization (SEO) experts pay close attention to any changes made by Google that may affect how sites show up in search results. Currently, Google is planning to roll out a major update that will begin to consider the experience that people can expect when using websites. This change may affect search rankings for many different types of sites, and website owners will want to understand what they can do to make sure people will continue to be able to find them when searching on Google.

What Is Page Experience?

Google has continually made improvements to its software to make sure people can find information quickly and easily. Over the past several years, Google has emphasized the importance of making websites easy to use for everyone, and it has begun to consider factors such as the speed at which a site loads and whether people can easily access a site using mobile devices. With the latest update, Google will be considering the overall experience for those who use a site. Sites that provide a good experience will be more likely to rank higher in search results, while sites with a poor experience may see drops in their search rankings.

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 Posted on April 28,2021 in Branding

A brand can be an essential element of a successful law firm, company, or organization. Your brand is a combination of your firm’s reputation in the marketplace with the promise you are trying to convey to your clients. In other words, your brand is your law firm’s personality. Important elements such as your firm’s values should be clearly expressed in all forms of branding. 

Your brand’s identity is made up of the visual elements that distinguish your law practice from others: your logo, the design of your website, the colors you use on your business cards and marketing materials, and more. It is important to maintain a clear, strong visual presence, and using consistent branding will help your law firm stand out. By working with an experienced graphic designer, you can design a logo and create branding that conveys the right message about your firm.

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 Posted on March 31,2021 in Search Engine Optimization

The internet is a busy place, and for law firms or other types of businesses, it can be difficult to stand out from the crowd. Fortunately, there are a variety of search engine optimization (SEO) techniques that can be used to make sure your website shows up in search results for people who are looking for the services you provide. When building and maintaining your website, you can use on-site search optimization to ensure that your content and blogs are relevant to your audience and contain the keywords that people are searching for, while also including metadata that will improve the chances that people will click through to your site from search results pages. In addition to on-site optimization, you can also use different types of enhanced SEO techniques. One of the best ways to boost your rankings in search results is by posting guest articles on other websites.

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 Posted on February 25,2021 in Website Content

As more and more people spend a great deal of their time online, any attorney or law firm that wants to connect with clients should remember the often-repeated advice that “content is king.” Providing helpful, informative, up-to-date content on your website and other marketing channels will ensure that people can find you in online searches, and well-written content will increase the likelihood that potential clients will reach out to you to learn about your services. The best way to make sure you are offering the right information in the right way is to work with a content writing team that is experienced in creating and publishing content such as websites, blogs, and social media posts for attorneys.

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 Posted on October 21,2020 in Search Engine Marketing

In the age of the internet, the success or failure of a business can depend on its ability to be found by customers in online searches. While search engine optimization (SEO) can help a business show up in searches, pay-per-click (PPC) advertising can provide a much-needed boost that will help a business show up at the top of search results and increase the chances that a person will contact them. In addition to its standard PPC ads, Google has recently introduced Local Services Ads, a new type of ad listing that can be very beneficial to local businesses, including law firms and other types of professional services.

What Are Local Services Ads?

Local Services Ads, or LSAs, are highly targeted ads that include a business’s name and phone number, a link to its website, and other helpful information, such as ratings and reviews, hours of operation, and number of years in business. These ads show up at the very top of a search results page, above other PPC ads and organic search results.

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 Posted on September 30,2020 in Reputation Management

In the online world, reputation is everything, and the reviews and ratings that a law firm has received are some of the key factors that can affect its reputation. Reviews can offer helpful information to prospective clients about whether an attorney can provide the services they need, and a high average rating can improve search engine optimization (SEO) by boosting a firm's position in search rankings.

However, just as positive reviews can provide benefits, negative reviews can harm a firm’s search rankings and overall reputation. Fortunately, it may be possible to have negative reviews removed, and other reputation management techniques can help a firm improve its average ratings and ensure that it maintains a positive reputation.

Flagging Reviews That Violate Google’s Guidelines

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