Posted on November 06,2017 in Search Engine Optimization

The internet is a vast treasure trove of data, and the number and variety of websites covering every topic under the sun is mind-boggling. Without the help of search engines like Google, finding useful information online would be nearly impossible. This is why Search Engine Optimization (SEO) is so important; any business that wants to connect with their customers online needs to ensure that people will be able to find them in online searches.

When determining how to rank a site in search results, Google and other search engines look at a number of factors, but one of the most important of these is page load time. The amount of time it takes your site to load can play a major role in how people interact with the site, especially when they are using a mobile device. According to Google, 53% of website visits are abandoned if a site takes more than three seconds to load, but on average, mobile landing pages take 22 seconds to load.

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 Posted on September 25,2017 in Reputation Management

At some point, every business has to deal with disgruntled or unsatisfied customers. While interactions with these customers were once limited to phone calls or in-person complaints, the nature of our online world means that negative reviews left by unhappy customers are publicly available for everyone to see, and they can have a major impact on a company’s bottom line.

Studies have shown that 84% of people trust online reviews as much as personal recommendations and that a company risks losing as much as 22% of their business if a there is a negative review on the first page of their search results. This means that it is incredibly important to respond quickly to negative reviews. But even if you are unable to rectify a customer’s complaint, following these reputation management tips will help you get the most out of these interactions:

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 Posted on September 15,2017 in Changes with Google

According to Google, more than 80% of people look for local information in online searches, which demonstrates the importance of providing people with the right information when they are searching for your business. In order to help businesses make sure the information they include in local listings is meeting their customers’ needs, Google recently rolled out some new features:

Updating Business Information in Google Search

Google My Business helps business owners control the information that appears for their company in Google’s search results. Google recently made updating this information easier by providing a dashboard that is accessible directly in Google’s search results.

To access the dashboard, search for your business while logged in to the account you use with Google My Business. A menu will appear above the top search results, and from here, you can perform a variety of actions, including updating your business information or hours, adding photos, making a post on your Google My Business page, viewing customer reviews, or accessing information about the performance of your business listing. 

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 Posted on September 06,2017 in Search Engine Optimization

Today, the primary way people find information is by searching for answers on Google or other search engines. It is important to rank high in search results for queries related to your area of business, which is why Search Engine Optimization (SEO) is a key part of any modern marketing strategy. In Google’s search results, sites can greatly benefit from appearing in featured snippets.

What Are Featured Snippets?

Google’s standard search engine results pages (SERPs) typically feature a list of relevant pages related to a user’s search query. However, for some queries, Google SERPs also include a featured area at the top of the page that excerpts content from one of the search results and provides a quick answer to a user’s question.

These featured snippets can take the form of a paragraph of text, a list, or a table. They are also often accompanied by a “People also ask” section that contains several similar queries, each of which can be expanded to view additional featured snippets.

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 Posted on August 28,2017 in OVC Lawyer Marketing

New and old businesses alike often wonder how much of their overall budget should be spent on marketing. In 2019, more than $103 billion will be spent on search engine marketing, social media marketing, display advertising, and email marketing. However, most businesses do not have million of dollars to invest in digital marketing. So, just how much of your budget should you spend in this area? 

The amount you should spend on marketing depends not only on the size of your business, but your industry and business goals as well. In general, businesses that are around one to five years old should use about 12 to 20 percent of their revenue on marketing. Businesses that have been around for more than five years should use about 6 to 12 percent of their revenue on marketing.

What Marketing Channel Should You Invest In?

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 Posted on August 23,2017 in Website Content

It has happened to the best of us. You put all of your time, resources, and creative energy into creating an amazing piece of content, hit "publish," and then...*crickets.* If you struggle to gain traction on your content, you may need to reevaluate your content distribution and marketing strategy. Here are eight ways you can distribute your content for maximum reach:

1. First things first: create valuable content.

Your content distribution and marketing efforts will be in vain if the content is of low quality and is not engaging. Provide your target audience with content that is interesting and of value to them, and you will see a high return on investment (ROI) for your content marketing.

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 Posted on August 07,2017 in Search Engine Optimization

It’s no secret. People use Google and other search engines to find information, and the websites that are optimized to rank high in searches are the ones that are the most successful. However, developing a Search Engine Optimization (SEO) strategy is no easy feat. Read below to learn how you can create an effective SEO strategy and develop content that is SEO-friendly:  

1. Plan your content around relevant keywords. Users look for content using keywords (the search terms they type into search engines), so the content you create should be determined by keyword research. Keywords should not be an afterthought. They should be used as a source to organize your content and inspire ideas. 
2. Research the best keywords using Google. Make a list of keywords by using Google’s search engine results and Google’s Keyword Planner. Search for different terms on Google and track the number of times the keywords showed up on Google’s search engine results pages (SERPs). Scroll toward the end of the SERP to view the list of "search related" terms for an idea of the kinds of keywords you can use. You can use Google’s Keyword Planner to measure the number of times a keyword or phrase is searched for and how competitive a keyword phrase is. Pro tip: Don’t use a keyword that is too high or low in competition. Aim for keywords that have medium competition and a healthy search volume.

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 Posted on July 24,2017 in Twitter

Social media can leave many attorneys baffled, but Twitter is one of the easiest social media platforms to use because of its informal and conversational nature. The social media platform is valuable, too. While it does not have as many users as Facebook, Twitter is unique in that it is generally easier for users to find the content they are looking for. This provides attorneys with a great opportunity to directly reach out to users looking for legal information and connect with potential clients.

You can increase your following on Twitter, and in turn, expand your client base by following these five tips:

1. It’s all about the visuals.

Research shows that tweets with images, videos, or GIFs are more likely to be retweeted than tweets with no visuals. Visual content is what grabs your followers’ attention, and when they retweet your content, more people are likely to see it and be led back to your Twitter page

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 Posted on July 20,2017 in OVC Lawyer Marketing

Earlier this spring the online marketing firm, OVC, Inc., celebrated its ninth year of providing specialized products and services for attorneys and law firms in need of a powerful online presence. The company’s anniversary took place on May 28, 2017.

Over the years, OVC, Inc. developed a series of strategic relationships with both local and national organizations, including the DuPage County Bar Association and Kane County Bar Association. As these relationships grew, the company added services and products that enhanced Search Engine Optimization for clients including legal directory partnerships and blogs. Writers with legal industry experience and/or English backgrounds, marketers, SEO experts and social media gurus joined the team, allowing OVC, Inc. to provide complete marketing programs for law firms across Illinois and throughout the United States. The company currently serves clients in 14 states.

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 Posted on July 13,2017 in Changes with Google

This week, Google rolled out new updates and features regarding image search results and Google My Business. Google was testing the updates and features earlier this year and late last year, and has now decided to deploy them.

Google My Business Messaging Feature

A new messaging feature for Google My Business is now fully available on mobile phones throughout the U.S. The managers of Google My Business accounts can now directly chat with potential customers or clients through the Google local panel in mobile search. 

So, when potential clients see your Google local panel when searching for your company in mobile search, a “Message” icon will appear next to the “Call,” “Directions,” and “Website” icons. 

To activate this feature, go to your Google My Business account home page and click the “Turn on Messaging” button in the section titled “Message with Customers.” You will then be prompted to enter the mobile number of the phone you want to connect to your account (your phone must have a messaging app installed).

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