Digital technology has provided a multitude of benefits for people in modern society. The internet has become a constant presence in most people’s lives, providing immediate access to a wealth of information and the ability to connect with others at all times. Since much of the time people spend online involves using social media, this provides attorneys and law firms with the opportunity to connect directly with potential clients. By understanding the best ways to use social media, law firms can create a winning strategy that will help them succeed in the competitive online marketplace.

Building an Effective Social Media Strategy

When determining the right approach to take when using social media, a law firm will want to do the following:

• Determine the target audience - By understanding the types of clients a firm is looking to pursue, it can determine the best channels to use in its social media strategy. A firm that is looking for clients who are older may want to make regular posts on Facebook, or younger audiences may be targeted by using apps such as Instagram or TikTok. 

Since so many people use Google to search for information online, pay-per-click advertising can be an effective method of ensuring that a website can be found by people who are performing certain types of searches or who are in a specific area. However, when creating these types of ad campaigns, it is important to monitor them closely to ensure that they are reaching the right people. It is also important to make sure ads follow the policies put in place by Google, since violations may result in ads not being displayed correctly, and in some cases, an advertiser’s account may be suspended, preventing them from running ads altogether. Recently, Google announced that it will be using a strike-based system to enforce certain policies related to ads, and advertisers will need to be aware of the issues that they could face if they commit violations.

Three Strikes for Google Ad Policy Enforcement

For certain types of violations of ad policies, Google uses a “three strikes” system of enforcement. The first violation will result in a warning. A subsequent violation will result in a first strike, after which Google will place an account on hold for three days. A second strike within 90 days will result in a seven-day hold, and a third strike within 90 days of the second strike will result in the suspension of the account. After receiving a strike, an account holder will need to submit an acknowledgment form stating that they understand the policy violations, and they will be required to correct the issue. An account holder can also appeal a strike if they believe that they did not commit a violation.

Currently, Google uses the three-strikes system for policies related to guns, explosives, other types of weapons, tobacco, unapproved substances such as drugs or pharmaceutical products, and products or services that enable dishonest behavior. However, starting in June of 2022, Google will begin using the strike-based system for several other policies, including:

There are many different tools that attorneys can use to help people find them online, demonstrate that they can provide quality legal services, and connect with potential clients. Legal directories can be especially helpful, providing a lawyer with recognition for their achievements while also informing potential clients of their qualifications and ensuring that people can reach out to them for legal help. OVC, INC. operates the Elite Lawyer directory, and we wanted to highlight what makes this directory a legitimate service that provides benefits for attorneys and the legal community.

Elite Lawyer Recognizes Excellence in the Legal Profession

To be included in the Elite Lawyer directory, an attorney must pass a rigorous selection process. Every attorney who is nominated is reviewed by an advisory panel that will look at the person’s experience, their involvement in local, state, or national bar associations and legal organizations, awards or recognition they have received, special licenses or credentials, successful verdicts and settlements, their involvement in their community, and other factors that may demonstrate the quality of the services they can provide to clients. This ensures that people who are searching through the Elite Lawyer directory to find help with legal issues can rest assured that all attorneys listed will be able to provide them with the services they need.

Elite Lawyer Provides Value for Attorneys and Others

To ensure that attorneys who are recognized by Elite Lawyer can receive benefits from being listed in the directory, they receive multiple types of customized services. These include badges that can be placed on a firm’s website and custom videos that can be shared on social media. Elite Lawyer also provides search engine optimization (SEO) tools that will help attorneys make sure they can be found in online searches. Traffic to the Elite Lawyer directory has grown significantly since it was founded, and it is continuing to increase, with thousands of people visiting the site on a regular basis. By maintaining a listing in the directory, an attorney can increase the chances that people will find them and reach out for help with legal issues.

Every website needs content that provides value to its users. This content may describe the products or services a company offers, share information about a firm, or otherwise provide people with a reason to visit and interact with the site. The quality of content is a key aspect of search engine optimization (SEO), since Google or other search engines use the information on a site to determine whether it will be helpful for people who are searching for specific terms or looking for answers to their questions. However, while website owners may understand that they need to include helpful, informative content, they may be unsure about how long each page should be, how content should be formatted, or what they can do to make sure their site ranks well in search results.

Finding the Right Content-Length

Unfortunately, there are no specific rules about the best length for content. In fact, Google has stated that content length is not a factor considered when determining a site’s search rankings. Instead, it looks at whether content answers people’s questions and provides the information they are looking for. This means that the ideal length of content will vary depending on how well the topic covered on a certain page is explained, as well as the overall experience that users have when visiting a site.

To ensure that a website provides sufficient information, SEO experts generally recommend that website pages include at least 300 words of content, although content of around 200 words may be appropriate for product descriptions. However, longer content may provide more benefits, since it will more fully explain a topic and answer people’s questions. It will also offer the opportunity to include more variations on the keywords that people may be searching for, including “long tail” keywords that may show up when people perform more specific searches for less-common topics.

While there are many tools that law firms can use to connect with potential clients online, blogs can be particularly beneficial. Attorneys can use blogs to provide regular updates on a variety of topics that are important to their clients. This may include discussing news stories related to their areas of practice, adding additional information about the legal issues discussed on their site, or providing insight into the types of cases they handle. This can provide a significant boost to search engine optimization (SEO), since adding relevant content to a site will make it more likely to show up in search results when people are looking for a lawyer who can meet their needs. By understanding the best ways to use blogs, attorneys can make sure they are getting the most out of their website and their overall marketing strategy.

Tip #1: Discuss Legal Topics in a Way That Is Easy to Understand

Lawyers will want to make sure their blogs are readable and that they provide people with helpful information. By avoiding difficult-to-understand legal terminology and explaining topics in clear, simple language, attorneys can make sure people who are looking for information online will be able to find answers to their questions. Writing blogs that break down complex legal issues into a more understandable form is not always easy, but well-written blogs can demonstrate that a lawyer has the necessary knowledge and can provide their clients with the assistance they need.

Tip #2: Include Relevant Keywords

Keywords are the terms that people type into search engines when they are looking for information. By understanding what people are searching for, including the specific words and phrases they are likely to use in their searches, a law firm can make sure their blogs are targeted toward their potential clients. A blog that discusses a certain topic should include multiple variations of the keywords that it is targeting. It should also have an eye-catching title that includes the main keyword being discussed in the blog.