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Recent Blog Posts
Is It Time to Invest in Social Media Marketing?
To make your law firm stand out, you often need more than a website and a few business cards. Social media has become an essential tool for law firms looking to connect with potential clients, build their reputation, and grow their practice. But how exactly can platforms like Facebook, LinkedIn, and Instagram support a law firm's goals?
Social media marketing allows a law firm to share its voice, values, and legal knowledge with the people who need them most. It is not about going viral—it is about building meaningful connections and making your firm more accessible to the community. At OVC Lawyer Marketing, we can help you create a consistent and strategic social media presence that can significantly boost your firm’s visibility and credibility.
Why Should Law Firms Use Social Media?
Law firms that maintain a strong social media presence often find it easier to engage with their local community and prospective clients. It is an accessible, cost-effective way to expand brand awareness and demonstrate extensive knowledge about specific practice areas.
How Can Attorneys Start Charging More?
Whether you bill by the hour or offer flat-fee services, raising your rates is not as simple as updating your website or sending a memo to your clients. In the legal world, higher fees must reflect higher value — and that value needs to be clearly communicated. If you want to charge more, you need a strategy that elevates your reputation, builds trust, and consistently brings in the types of clients who are willing to invest in high-quality legal services.
One of the most effective ways to position your firm for higher fees is through strategic digital marketing. A targeted, professional marketing strategy does more than generate leads — it helps you build a reputation that justifies your rates and sets your firm apart. At OVC Lawyer Marketing, we offer full-spectrum digital marketing services for busy attorneys who want to charge more and grow their practice.
What Makes a Website Mobile-Friendly?
In today's digital landscape, a mobile-friendly website isn't just a luxury — it's a necessity. With the majority of users accessing the internet via their smartphones, ensuring your law firm's website is optimized for mobile devices is crucial. But what exactly makes a website mobile-friendly? At OVC, this is our specialty and we are ready to put our expertise to work for you.
Responsive Design
A mobile-friendly website uses responsive design, which means its layout and content adapt fluidly to various screen sizes and orientations. This ensures that whether a visitor is using a smartphone, tablet, or desktop, the website provides a great viewing experience. Responsive design also gets rid of the need for separate mobile and desktop versions, making websites easier to maintain and allowing for consistency across devices.
How Much Should a Law Firm Spend on Marketing?
When people need a lawyer, one of the first places they look is online. Whether they are searching for a local attorney or trying to understand their legal issue, your firm’s online presence will often be their first impression of your practice. A well-designed website, strong search engine rankings, and interesting social media profiles can all help attract potential clients. Without a robust digital marketing strategy, you risk being overshadowed by competitors who are more visible online.
Of course, all this is not free, and when it comes to creating a marketing budget, many law firms wonder exactly how much they should spend on digital marketing. While there is no one-size-fits-all answer, there are general guidelines that can help law firms make informed decisions.
OVC Lawyer Marketing can not only help your firm manage every part of your online marketing strategy – we also have a variety of services so you can find the ones that fit your budget best. Here are some things to think about as you consider how much you want to spend on digital marketing.
What Exactly is SEO?
In today’s digital age, businesses and websites need to stand out in a crowded online marketplace. This is where SEO, or Search Engine Optimization, comes into play. But what exactly is SEO, and why is it so important for businesses and individuals who want to succeed online?
SEO is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo. When someone searches for information, products, or services, search engines display a list of results based on their relevance and quality. OVC Lawyer Marketing understands SEO and stays on top of developing trends to ensure our clients’ websites appear at the top of these search results.
The Basics of How SEO Works
Search engines use complex algorithms to determine which websites appear on the first page of results. These algorithms use many inputs to decide how relevant and valuable a webpage is for a specific search. The better your website aligns with these factors, the higher it will rank.
Five Marketing Strategies Every Attorney Should Be Using
Marketing is a vital part of building a successful law firm. With increasing competition in the legal industry, it is crucial for attorneys to use smart, effective marketing strategies to stand out and connect with potential clients. The right strategies can help build trust, establish your firm’s authority, and attract the kind of clients you are looking for.
At OVC Lawyer Marketing, we use every available resource to help our clients succeed. Here are just a few of the services we provide.
A Strong Online Presence
In today’s digital world, having a robust online presence is essential. Potential clients often start their search for legal services online, and your firm’s website is likely their first impression of your practice.
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Professional Website: Create a user-friendly and professional website that clearly showcases your practice areas, attorney profiles, and contact information.
What Happens When Your Legal Marketing Partner is Acquired?
As a law firm relying on a company's marketing services, you may feel cornered with limited choices, especially if your chosen marketing partner is acquired by another company. You may also be unsure as to what to do if your firm's current marketing strategy is not performing well enough. Here is why OVC Lawyer Marketing might be the solution your law firm needs.
The Difficult Position Many Law Firms Are In After Acquisition
When one marketing firm is acquired by another, the firm’s clients may experience unexpected consequences. This may include:
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Negative changes in website and overall marketing performance.
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Frustration due to poor communication or customer service of the acquiring company.
The Importance of Responsive Web Designs for Law Firms
In an increasingly digital world, having a robust online presence is no longer optional for law firms; it is essential. One of the critical components of this presence is a responsive web design. But what does that mean? Legal marketing firms like OVC, INC., can help law firms and legal professionals maximize their online presence; leading to improved client results and a more successful legal practice.
Understanding Responsive Web Design
Responsive web design refers to the approach of creating websites that adapt seamlessly to the screen size and orientation of any device—whether it be a desktop computer, tablet, or smartphone. Rather than creating separate websites for each device type, responsive design ensures that a single site can provide an optimal viewing experience. This includes easy reading, navigation, and minimal resizing across different devices, making it a user-friendly option.
Google Makes Changes to Lead Evaluations in Local Services Ads
Google’s Local Services Ads (LSAs) can be a great way to target people who are looking for specific types of services, such as legal help from an attorney. One of the key features of these ads is that unlike traditional pay-per-click (PPC) ads, advertisers will only be charged if someone contacts them through an ad, such as by making a phone call. Google provides advertisers with the ability to review leads, and invalid leads may be disputed.
Google recently announced that it will be making some changes to the ways leads generated through LSAs are handled. The dashboard used by advertisers is undergoing a significant update, which promises to improve the way businesses interact with and evaluate their leads. The traditional "Dispute a Lead" feature is being replaced with a more user-friendly "Rate This Lead" function. This new feature empowers businesses to quickly provide feedback on lead quality and make sure they will only be charged for actual leads. While this update has not yet been universally implemented, it will soon become available to advertisers, giving them the ability to evaluate leads more effectively.
Why Reviews and Ratings Are an Important Part of SEO
Online visibility is crucial for any business that is looking to attract and retain clients. By leveraging online reviews and ratings, businesses can enhance their visibility while establishing a good reputation. Positive reviews and five-star ratings left by clients on Google and other review platforms can build trust with potential customers, and they can also significantly impact a business's search engine optimization (SEO) efforts.
The Impact of Reviews and Ratings on SEO
Search engines like Google are built to provide relevant and trustworthy results to users. Reviews and ratings are critical factors in determining whether a website will be displayed in search results. Positive reviews and high ratings boost SEO in the following ways:
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Increased click-through rates (CTR): High ratings and positive reviews encourage more users to click on a business’s listing when it appears in search results. This will demonstrate to search engines that a business is relevant and popular.
