While the internet provides anyone with the opportunity to create a website, publish content, provide helpful information, and connect with potential clients, actually getting people to visit a website is not always easy. While there are multiple ways to attract website visitors, one of the most important considerations for website owners is ensuring that their site will be found in online searches. By taking steps to improve how a site ranks in the results pages of search engines such as Google, a website owner can ensure that they will be visible to people who are looking for the information and services they provide. While there are multiple aspects of search engine optimization (SEO), some key issues to address include the speed of a site and the experience it provides to its users.
Page Speed and SEO
Google has stated that site speed is an important ranking factor, and this means that faster sites tend to rank higher in Google search results than slower ones. Site speed is important for two key reasons. First, fast loading times are essential for providing users with a good experience. No one wants to wait around for a slow website to load, and if a site takes too long, users are more likely to leave and look elsewhere for information, services, or products. Second, fast loading times can help improve a site’s conversion rate, as users are more likely to stay on the site and convert into customers if they do not have to deal with long load times while using the site.