The winners of the 22nd Annual Communicator Awards have been announced by the Academy of Interactive and Visual Arts.  With over 6,000 entries received from across the U.S. and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. 

OVC, INC. has been honored with the Award of Distinction. OVC's attorney website and subdomain platform was recognized for innovation in the legal marketing and communications industries.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.  Current AIVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including:  AirType Studio, Condè Nast, Disney, Keller Crescent, Lockheed Martin, Monster.com, MTV, rabble+rouser, Time Inc., Tribal DDB, Yahoo!, and many others.

OVC, INC. Lawyer Marketing is pleased to announce the opening of its new office in Chicago's west suburbs. The online lawyer marketing company’s new office is located at 5235 Thatcher Rd., Downers Grove, IL 60515. The Downers Grove office is conveniently located just one block east of the Veterans Memorial Tollway (I-355).

"Our new location has given us the opportunity to not only expand and improve our office space, but to continue to grow our talented team as well. These positive strides we have taken over the past few months have greatly benefited our clients and team alike," says OVC, INC. President, Greg Wildman.

Since 1999, OVC, INC. has launched over 500 websites for attorneys nationwide. The company is dedicated to developing websites, which not only catch the eye, but also meet and succeed their client’s business objectives. The OVC team achieves this by focusing on the two most important elements of an effective website: the design and content.

As we enter the final phase of the winter holiday season, the team at OVC, INC. would like to take a few moments to thank our clients for another great year. We are sincerely grateful for the opportunity to serve each and every one of you, and we wish you all continued success.

The legal world is one that is often filled with bitterness and acrimony, as many cases can quickly become intensely personal. The holiday season is the perfect time to leave the stress of law at the office and to focus on the company of friends and loved ones. No matter which of the winter holidays you choose to observe, we wish you and your family all of the joys that the season has to offer.

Familiar Friends and New Faces

While you may not be familiar with the term “genericized trademark,” you probably use them every day. When you have a cold, you may ask for a Kleenex, despite the box being labeled as Puffs. If you cut yourself, you will probably go find a Band-Aid, and maybe take an aspirin for lingering pain. Hook-and-loop fasteners of any type you likely know as Velcro. Now, the same concept is being applied to the world of digital technology, and especially online searches. Not all that long ago, it was relatively common to direct someone looking for information on a particular topic to Ask Jeeves, referring to a search engine launched in 1995. You can probably see where this is headed; today, hardly an hour goes by where you do not hear the phrase “Google it,” or “I was Googling something…" Despite Google's stranglehold on its search engine competitors, it is important to recognize that alternatives do exist and may actually be more popular than many realize.

1. Google

With its enormous range of products and services for both private users and businesses, Google has quickly become a cornerstone of the web tech industry. As the world’s largest search engine, when Google speaks, marketers listen, as evidenced by the reaction to major algorithm changes this past spring. Google.com is the most visited website in the world, and its search engine hosts more than 1 billion unique visitors every month. More than 3.5 billion searches are conducted through Google every single day, working out to 1.2 trillion per year. This represents approximately two-thirds of all web searches, and nearly 90 percent of all searches conducted on mobile devices. It is hardly surprising that “Google” has literally become synonymous with “look it up on the Internet.”

Recently on this blog, a previous post drew a comparison between a successful football program and an effective content marketing strategy. It discussed the importance of detailed preparation and intense focus as you and your team prepare to launch a new campaign or an update to existing one. With football season now fully underway across the nation, it is time to take the analogy a step or two further: now, it is game time.

Start With Fanfare

Think about a high school or college football stadium just before kickoff. Is it quiet? Does the team subtly sneak out of the locker room and over to the sideline? Absolutely not! The band is playing, the crowd is going crazy, and the players burst out onto the field, barely able to control their enthusiasm. The launch of your marketing plan should be handled in the same way. Take steps so that the public is aware of your existence and your efforts. Issue press releases, allow your excitement to be felt on social media, and get your team fully invested.