Since 2008, OVC, INC. Lawyer Marketing has helped many attorneys and law firms grow their practices.  The progress we have witnessed can be measured in several ways including increased revenue, the quantity of attorneys on staff, and the number of office locations for these successful clients.

As an online marketing firm, our first line of business focuses on options such as websites, blogs and content, Search Engine Optimization, social media, and legal directory partnerships. However, successful lawyers also participate in activities and investments beyond what OVC offers. Included here are other suggestions we highly recommend based on what we have seen time and time again from successful attorney clients.  In fact, the most important takeaway from these tips includes what do not offer in our product line, but without exception, is the number one factor required to grow a prosperous law firm.  

Tip 1:  Invest in Strategic Marketing

For decades, a prospective legal client in need of representation had very limited avenues for finding a lawyer. In most cases, he or she would start by digging out the trusty, old phone book and scanning the yellow pages for a firm that looked decent—if the firm was successful enough to spend the extra money— in a two-inch square advertisement. The potential client could also ask friends or family, which, depending on the legal matter at hand, could often be embarrassing or not easy to explain. Beyond that, much was left to mere chance. If a person was lucky enough to stumble upon a good lawyer, great. If not, it was sometimes difficult to tell before the damage was done.

Evolving Consumer Options

Fortunately, the communication age and the rise of digital technology is changing all of that. Do you remember the last time you opened a phone book? Do you even know where to find one? Similarly, modern consumers are also less likely to rely solely on the advice of friends and family without doing a little checking around for themselves. If you were in need of some type of service—say, a good auto body shop—would you ask a friend, then immediately call the shop ready to make an appointment? Maybe, but probably not. More likely, you would get the name of the business and find out what you could about the shop online. You would read reviews, see how they present themselves, and understand how they compare to similar options. Depending upon what you find, then you may be ready to trust them with your car.

Without looking your cell phone, what is your neighbor’s phone number? How about a different question: Do you know your checking account number? If you having trouble recalling pieces of information such as these, you are not alone. According to a recent study, there may be direct correlation between the availability of information on the internet or stored on cell phones and an increasing failure of people committing that information to memory.

Google Effect and Digital Amnesia

The study was conducted by Kaspersky Lab, an international software security group, whose reach includes nearly 200 countries and territories around the world. Kaspersky Lab looked to build on previous findings from 2011, in which Harvard-based researchers, along with those from other universities, identified what they referred to as “the Google Effect.” The Google Effect was meant as a description of how younger people’s method of remembering information is changing; specifically, they retained fewer distinct pieces of data but could easily remember where to find it online when needed.

If you own or run a business, you understand the necessity of continued growth. You cannot afford to remain stagnant in the modern marketplace, as, for many companies, that equates to falling behind the competition. The dilemma, of course, is determining the best way to more forward and how to take advantage of the resources available in today’s commercial landscape. Development of a strong content marketing campaign can present your company with opportunities for growth like you may have never thought possible.

Understanding Content Marketing

Content marketing is a fast-growing marketing technique that is focused on the creation and distribution of valuable, relevant, and consistent media and content aimed a particular audience with the goal of attracting and retaining customers. This type of marketing directly employs the resources and capabilities of the internet and its unlimited reach, allowing companies to share articles, blogs, images, videos, and other information to strengthen their brand and message. Most importantly, content marketing is completely customizable, as the published content is developed with your goals in mind and designed to meet the needs of your prospective customers.

Consumerism or how we Americans fit into the social and economical order that encourages us to purchase goods and seek out services surprisingly heightened after World War II with the introduction of believe it or not, Tupperware.

According to a recent article published by the Public Broadcasting Services (PBS), Tupperware cleared the way by promoting hearth and home but also as a product line that could ease the burden of the busy post-war housewife. It also opened the door to the long-term indulgent relationship with American consumerism.

Although we may not be experiencing the rate of economic growth as witnessed by the baby boomers of our society, Americans have burrowed a new course of consumerism through the technological advancements of the magical World Wide Web.