As with most professions, an attorney’s reputation is one of his or her most important assets. Training, education, experience, and skill, obviously, are vital to a lawyer’s long-term success, but a poor reputation can impact his or her ability to reach new clients and grow the business. There is little question that the internet has changed the way that people share information, and online reviews can have a major impact on the way the public views you as an individual as well as your law firm as a whole.
You probably realize that that you will never be able to completely satisfy every single client that walks through your door. Despite your best intentions—and, no doubt, your most sincere efforts—the legal world is often unpredictable and, occasionally, a client will be upset by the outcome or some other element of a case. If that client were to leave a negative review on Yelp or Google, your available options may be somewhat limited. A reputation management service, like that offered by OVC, INC., can help you mitigate the review’s impact, but even a disgruntled client is entitled to an opinion—unless the review contains false allegations. Then, as at least one case from Florida demonstrates, the situation may be significantly more noteworthy.
Blake v. Giustibelli
When a potential client is searching the internet for services that your firm offers, you probably realize that it is extremely important to have your name listed among the top-ranked search results. Through various Search Engine Optimization (SEO) techniques, your website can earn higher rankings, and organic traffic is likely to increase. But, what you may not know is that there is often a way to push your office directly to the top—as in, your name can appear literally above every other search result. A well-designed, strategically-implemented 
Recently on this blog, a 
A generation or two ago, the world was a different place. We checked newspapers for sports scores and movie times. We learned about current events from Walter Cronkite and, later, Peter Jennings and Tom Brokaw. We gathered information about businesses from friends or neighbors, then looked in the phone book for a number to call. Today, virtually all of the same information and infinitely more is available with a few clicks of a mouse or a few taps on a touchscreen. The internet has become an unimaginably vast resource with limitless possibilities, yet research suggests that nearly one third of internet traffic is driven by 
Keeping abreast of your digital marketing campaign can be a daunting task, especially when it comes to maintaining originality and avoiding an infraction of Google’s duplicate content penalty guidelines. By establishing specific content guidelines, Google’s message is clear: keep your 
