As a modern company, it is imperative that you utilize all of your digital marketing resources and diversify your marketing strategy. Most businesses have joined the modern age and have begun to take advantage of the benefits that social media platforms have to offer. Some have decided to take on this marketing endeavor themselves while others turn to professionals for help. At OVC, INC., we specialize in digital marketing services, including social media marketing, and our professionals work individually with each client to ensure that their social media presence reflects their law firm’s values and message. With over a decade of digital marketing experience, we have compiled a list of social media marketing myths that have emerged and can lead law firms to create an ineffective marketing strategy.

My Firm Should Be Present on Every Platform

Social media platforms come and go, both in popularity and relevance. Although the overall goal of social media is to share content with others and stay connected with your followers, each platform has its own reputation and purpose. Businesses may incorrectly believe that they must be present on all platforms and should post the same content across the board. Depending on the type of business that you are managing, not all social media platforms may be applicable. For instance, law firms should steer clear of more light-hearted platforms, such as Tik-Tok and Snapchat, and lean more toward professional platforms, such as Linkedin and Facebook. Consider your target audience and overall reputation before creating a social media account.

If you are active on social media or use the internet to search for any type of entertainment, pop culture, or sports information, you have probably come across at least a few blogs. In today’s world, blogs have become an extremely common and well respected form of journalism—albeit admittedly colored by the opinions and beliefs of the blog writer. But, how did we get this point? How did blogs evolve from personal webpages to tools that can be used to drive traffic and increase client conversions? The history of blogging is certainly an interesting story.

Humble Beginnings

Blogs trace their roots to the advent of written language when humans first started recording their thoughts, feelings, and experiences in diaries and journals. It seems that we have always been interested in documenting our lives and interests for future posterity—or whoever would happen to read what we had written.

Digital marketing is pretty simple, right? Build a half-decent website, post a few blurbs on social media, a blog post here and there, and potential clients will flock to your site and begin knocking down your door. Guess again. In an era where more and more consumers are turning to the Web to begin a large majority of their business relationships, a laissez-faire approach to online marketing is simply not an option if you want your firm to succeed.

For those who new to the idea of Internet-based business promotion, however, it is easy to get too excited and inadvertently lead their companies down the wrong path. With a little bit of research, along with the help of a qualified marketing team like the professionals at OVC, INC., your firm can avoid some all-too-common marketing mistakes.

A Poorly-Organized Strategy

Recently on this blog, a previous post drew a comparison between a successful football program and an effective content marketing strategy. It discussed the importance of detailed preparation and intense focus as you and your team prepare to launch a new campaign or an update to existing one. With football season now fully underway across the nation, it is time to take the analogy a step or two further: now, it is game time.

Start With Fanfare

Think about a high school or college football stadium just before kickoff. Is it quiet? Does the team subtly sneak out of the locker room and over to the sideline? Absolutely not! The band is playing, the crowd is going crazy, and the players burst out onto the field, barely able to control their enthusiasm. The launch of your marketing plan should be handled in the same way. Take steps so that the public is aware of your existence and your efforts. Issue press releases, allow your excitement to be felt on social media, and get your team fully invested.