As the online marketplace continues to attract more and more participants vying for consumer attention, effective marketing strategies must be prepared to evolve. Every year, the marketing landscape changes substantially, and with big developments already starting so far in 2015, this year appears to be no exception. Maintaining consumer interest in your brand may seem harder than ever, but the solution may lie in a concept that has been around for years: blogs.
What is a Blog?
The word “blog” is truncated form of the expression “weblog” with origins traced to about 1999. The term originally referred to what was essentially an online diary or journal. Over the last two decades, blogs have evolved from a collection of personal opinions and experiences to a news source and brand outreach tool.