If you have noticed the rankings of various websites in search results have changed, it is likely due to the fact that Google has confirmed a “broad core algorithm” update that occurred at the end of February.
Those who follow Google on Twitter may have seen their post explaining that they do these types of updates “several times per year”. Google said that “Some sites may note drops or gains.” This could very well be because Google has made changes to their ranking models. These changes are said to benefit “pages that were previously under-rewarded.”
If you’re looking for Google’s full statement on Twitter regarding these changes, you can find it below: