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Money-Wasting Marketing Traps to Avoid

 Posted on February 25, 2016 in content marketing

OVC marketing for lawyersAs you look to expand your online visibility, there are virtually unlimited resources and “how-to” guides suggesting techniques and strategies you should be implementing immediately. Whether you find them online, in print, or elsewhere, when taken altogether, it can be extremely difficult to separate the helpful information from the not-so-helpful. There are so many options and choices to be made when developing or adding to your marketing and search engine optimization (SEO) strategies, it can be tempting to try them all. However, there are a few mistakes you may be making right now that are costing you money while providing relatively little return on your investment.

Not Knowing What You Need

You may have a pretty basic understanding that you want for your company and your website: improved search rankings, increased web traffic, and, therefore, more visitors that can be converted into new clients. But what tools do you need to make that happen? If you are already spending time and money on software, programs, or services without knowing how they are equipped to help you meet your objectives, you risk wasting that investment. Using the right tools, including blogs, videos, and analytical programs is crucial to meeting your marketing goals.

Poor Marketing Organization

If you are blogging every once in a while, or occasionally posting a link to Facebook or Twitter, and calling that marketing, it should hardly be surprising that you are not seeing any real impact to your company. Setting clear objectives is merely the first step in the process. Detailed planning, along with critical analysis, and a willingness to adjust as time goes on can help you ensure that you are getting the most from your efforts. Of course, you must also be sure you are executing your plan properly. Having a plan is pointless if you simply ignore it and continue to figuratively throw marketing initiatives against the wall just to see what sticks.

Insufficient Auditing

When you start a campaign designed to increase clicks to your website, for example, how do you know whether or not it is working? It seems simple enough: if you know how many average monthly visitors your site was getting prior to launching the campaign and how many you are getting now, you can draw reasonable inferences. A surprising number of companies and business owners tend to forget about measuring marketing effectiveness. They continue to spend money on content or SEO without ever taking the time to look at just how successful their efforts have been. Proper analysis can allow you to see what is working, what is not working, and can help you to refocus your strategies on the areas that provide the best return.

Marketing Is a Big Job…

…and you may not be sure where to start. Fortunately, we can help. The experienced professionals at OVC, INC. are ready and willing to assist you in expanding your firm’s digital footprint. We understand the importance of careful planning, reliable execution, and critical analysis, all aimed at providing the return you need on your investment. Our team has been providing attorneys with cutting-edge marketing solutions since 2008, and we are ready to put our knowledge and skills to work for you. Call 630-635-8000 for a free site review today.






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