Recently on this blog, a previous post drew a comparison between a successful football program and an effective content marketing strategy. It discussed the importance of detailed preparation and intense focus as you and your team prepare to launch a new campaign or an update to existing one. With football season now fully underway across the nation, it is time to take the analogy a step or two further: now, it is game time.
Start With Fanfare
Think about a high school or college football stadium just before kickoff. Is it quiet? Does the team subtly sneak out of the locker room and over to the sideline? Absolutely not! The band is playing, the crowd is going crazy, and the players burst out onto the field, barely able to control their enthusiasm. The launch of your marketing plan should be handled in the same way. Take steps so that the public is aware of your existence and your efforts. Issue press releases, allow your excitement to be felt on social media, and get your team fully invested.