Your Awards and Organizations Can Boost Your Online Image

 Posted on April 28, 2016 in Legal Directories

If you have been in practice for any length of time, you are probably aware of many of the awards and distinctions available to attorneys from various groups and organizations. In fact, you may be able to name a few of them right off the top of your head: SuperLawyers, Top 100 Trial Lawyers, The Best Lawyers in America, American Board of Trial Advocates, and the American Academy of Matrimonial Lawyers. In addition to awards, organizations like Avvo also provide a rating system, helping potential clients to identify which attorneys may be best suited to help them with their particular case.

Quality Standards

Each of the groups that offer attorney recognition awards maintains certain quality standards that a lawyer or firm must meet. In most cases, there is a full nomination and selection process that ensures that only the top percentage of practicing attorneys can qualify for the distinction. Earning a SuperLawyers recognition or an Avvo rating of “Superb” shows prospective clients that you are among the best in your particular area of practice.

The same holds true for membership in regional groups, such as county and state bar associations. As a member in good standing of local bar associations, you demonstrate your commitment to your profession and the willingness to uphold the standards of excellence that membership requires.

Wider Reach and Higher Visibility

When your firm receives an award or recognition, you will likely earn the right to place an acknowledgment badge or logo on your website and to use it in other forms of advertising. While these visual honors can make an impression on those who visit your site, there is much more to the story. In most cases, each organization maintains its own website, complete with listings and links to recognized law firms just like yours. That means that when prospective clients begin their search for an attorney by checking the list of the Top 100 Trial Lawyers for firms in your area, for example, the organization can link them directly to you.

Making the Most of Online Marketing

As a successful legal professional, you probably have very limited time to worry about how to maximize the effectiveness of receiving an award or bar association membership. Fortunately, the experienced team at OVC, INC., is equipped to help you do just that. We have the knowledge and skill to utilize your various distinctions in a wide range of marketing efforts, including directory listings, social media campaigns, and responsive, mobile-friendly websites. To learn more about how we can assist you in increasing your online visibility, call 630-635-8000 today.  

Sources:

http://www.businessinsider.com/where-do-superlawyers-come-from-2014-1

http://www.thenationaltriallawyers.org/ntl-groups/top-100-trial-lawyers/

http://www.aaml.org/

http://www.isba.org/membership/benefits