There are countless internet resources available to help business professionals create engaging websites to tap into the digital marketplace. A web developer with rudimentary skills can create a webpage with a sleek and modern look that provides your prospective customers with the information they want. A visually appealing website, however, is just the beginning; prospective customers must be able to find you. Enter the concept of search engine optimization, or SEO. SEO lets you harness the power of the internet and massive search engines to increase your online presence. While you may have heard of SEO, and possibly have incorporated some if its techniques into your website, off-page SEO is a major factor in generating traffic to your company’s site.
On-Page vs. Off-Page SEO
For the sake of comparison, think of your website like it was a physical business—say, a retail electronics store. Keeping your store competitive and profitable requires a number of elements. Your store must be clean and organized, offer the latest in television, stereo, Blu-Ray, and computer technology, and provide world class customer service and support. You realize that every person that walks in your door is a potential client, and your store is designed to help them become a satisfied customer. The experience within the store itself is comparable to the application of on-page, or on-site, SEO. Search engines provide your page with a higher ranking based on the quality of your site, fresh and engaging content, loading rate, titles and descriptions and many other components.