Since Google searches are one of the primary ways people find information online, search engine optimization (SEO) experts pay close attention to any changes made by Google that may affect how sites show up in search results. Currently, Google is planning to roll out a major update that will begin to consider the experience that people can expect when using websites. This change may affect search rankings for many different types of sites, and website owners will want to understand what they can do to make sure people will continue to be able to find them when searching on Google.

What Is Page Experience?

Google has continually made improvements to its software to make sure people can find information quickly and easily. Over the past several years, Google has emphasized the importance of making websites easy to use for everyone, and it has begun to consider factors such as the speed at which a site loads and whether people can easily access a site using mobile devices. With the latest update, Google will be considering the overall experience for those who use a site. Sites that provide a good experience will be more likely to rank higher in search results, while sites with a poor experience may see drops in their search rankings.

To determine what exactly is considered a good experience, Google has created a set of factors known as “Core Web Vitals.” These look at: 

As more and more people spend a great deal of their time online, any attorney or law firm that wants to connect with clients should remember the often-repeated advice that “content is king.” Providing helpful, informative, up-to-date content on your website and other marketing channels will ensure that people can find you in online searches, and well-written content will increase the likelihood that potential clients will reach out to you to learn about your services. The best way to make sure you are offering the right information in the right way is to work with a content writing team that is experienced in creating and publishing content such as websites, blogs, and social media posts for attorneys.

Why Do I Need a Content Writer?

As an experienced lawyer, you may feel that it is unnecessary to work with outside writers when creating website pages or publishing blogs. After all, you understand the law, and you regularly explain legal issues to your clients, so you should be able to put together descriptions of your services and practice areas. However, when it comes to online content, there are a variety of issues and concerns that you may not know about. A content writing team can make sure your content is tailored to your needs while also providing the information that people are looking for.

Some benefits that a professional content writer can provide include:

You probably see the letters HTTPS hundreds of times a day as you scroll through your favorite websites, check your email, and interact with people on social media. You may not know their meaning; however, this letter combination holds a lot of power over the websites you visit and how they rank in Google search results. 

HTTP vs. HTTPS

HTTP is an acronym for HyperText Transfer Protocol, which enables communication between different computer systems on the internet. This protocol allows data to be transferred from a web server to a browser, allowing you to view the hundreds of sites you look at each day. 

If you have noticed the rankings of various websites in search results have changed, it is likely due to the fact that Google has confirmed a “broad core algorithm” update that occurred at the end of February. 

Those who follow Google on Twitter may have seen their post explaining that they do these types of updates “several times per year”. Google said that “Some sites may note drops or gains.” This could very well be because Google has made changes to their ranking models. These changes are said to benefit “pages that were previously under-rewarded.” 

If you’re looking for Google’s full statement on Twitter regarding these changes, you can find it below:

In the modern digital world, people are constantly bombarded with information. We see advertisements everywhere we go, from billboards and TV commercials to the pop-ups that display on the websites we visit on our computers or smartphones. It can be difficult to sort out relevant information from noise, which is why people turn to Google and other search engines to find what they are looking for. 

The widespread use of Google search makes search engine optimization (SEO) more important than ever, and companies will need to do everything they can to stand out in search results. Google has worked to make it easy for companies to provide relevant information to their customers through Google My Business, and one new feature, known as Google Posts, gives companies a great way to add visibility to search results.

What Are Google Posts?

Google Posts became available to all Google My Business users in June of 2017, and this feature allows a company to add a short message to their profile that will be displayed in Google search results and on Google Maps. These messages can be used to spotlight sales and special offers, publicize events, highlight products, or share pictures.