Social media can be a powerful tool for businesses. Outlets like Facebook, Instagram, LinkedIn and others can provide companies with direct access to their customer base and prospective clients at a level that was not possible prior to the digital age. For many business owners, social media provides the opportunity to take a proactive approach to customer communication. It can also offer a forum for a company that feels the need to speak out in its own defense. Such was the case earlier this week when the makers of the world’s most popular smartphone game took to Facebook in an attempt to address growing frustration by the game’s users.
A Worldwide Phenomenon
About a month ago, Niantic, Inc. released Pokémon Go, an augmented reality game for smartphones and mobile devices based on the Pokémon series created by Nintendo in the mid-1990s. The game encouraged users to get up and move about in the real world while looking for Pokémon creatures to catch, train, and battle. Utilizing GPS and each device’s camera, the app can make it seem like a Pokémon creature is hiding in the corner of your room or in your neighbor’s yard.