When you are developing a strategy for any type of online marketing, you will constantly be told that you need to provide the best possible user experience for your visitors and prospective clients. While the idea sounds simple enough, it does raise the question: what does “user experience” mean? User experience is conventionally defined as a “person’s perception and responses resulting from the use and/or anticipated use of a product, system, or service.” Optimizing user experience, therefore, will depend on the objectives you hope to achieve with your marketing campaign and the combination of media you choose to deliver your message.
The immense popularity of YouTube, Vine, and similar outlets indicates that importance of strong video marketing cannot be overstated. In fact, according to at least one study, the chances of getting a first-page Google search ranking for your site increases by more than 50 times when you effectively use videos. Creating and using video should also be done with the user experience in mind, and there are a few things you and your marketing team can do to help meet your goals.
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