Last week, the city of Chicago welcomed home the world champion Chicago Cubs. According to official estimates, approximately five million people took to the streets of the Windy City to celebrate with the team, making it the seventh largest gathering in human history and the largest ever on American soil. Imagine being able to reach a significant percentage of those five million people with a message about your firm and how you may be able to help them. Sounds pretty incredible but completely impossible, right?
Now take that five million and multiply it by 360. The result is 1.8 billion. That is how many people worldwide use Facebook—360 times more people that those who attended the Cubs’ victory celebration. Believe it or not, today’s digital technology offers you the ability to reach an increasingly large portion of those users with the right approach and guidance from marketing professionals.