"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you will do things differently." - Warren Buffett
This prophetic quote coined by American business magnate, investor and philanthropist Warren Buffett should be incorporated into the mission statement of all businesses today. Especially true for the American attorney. With the increase of social media marketing by the legal community, it is quite easy for a disgruntled client to instantaneously tarnish an attorney’s good name in just a few keystrokes.
Protecting your reputation online takes time and effort. Realizing your time constraints, seeking the assistance of an experienced online marketing firm can be the first step to ensuring your reputation remains intact. Before researching your options, it may be beneficial to first fully understand the importance of monitoring your online credibility: