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TapClicks, Michael Rivera help OVC Lawyer Marketing Clients See Results


Michael Rivera

Analytics Platform Implemented by Digital Marketing Specialist Improves Access, Analysis

OVC Lawyer Marketing, which serves hundreds of law firms across the United States, recently added a new feature that provides its clients with a convenient and in-depth analysis of their OVC-designed websites.

OVC Digital Marketing Specialist Michael Rivera implemented TapClicks, a marketing operations and performance analytics platform, to give clients 24/7 access to helpful performance data, including chats from potential clients.

"They don't have to wait for us to send a spreadsheet or report. They can just log into TapClicks and see all the chats they've received, see which ones they need to follow up on, and pull any data they want to be printed out," Rivera said.

Rivera extensively researched various companies to find a platform that could best serve OVC clients. He chose TapClicks based on its sources OVC wished to connect to. Since implementing TapClicks last September, Rivera has seen a significant functional improvement over the previous system.

"It was harder before, because we had to pull the reports, download them as spreadsheets, and print them out or send them via email to every client," Rivera said. "With TapClicks, we can create really nice charts and see how many chat leads are coming through the clients' websites each month. We can also see the chat transcript, with information about the person who initiated the chat, which is really helpful to us."

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OVC - Lawyer Marketing Celebrates 10 Year Anniversary


Online Marketing Firm Generates Millions in Revenue for Legal Clients

May, 2018 marked the 10 year anniversary of OVC, INC. Based outside of Chicago, Illinois, the company provides innovative and effective marketing solutions to law firms throughout the United States.

Originally founded in 2008 by Greg Wildman as Online Video Concepts, LLC, the company offered video services to attorneys. Soon, requests for websites started coming in, and Wildman began building a team of developers, marketers, search engine optimization (SEO) experts, writers, and editors. In 2013, the company's name was changed to OVC, INC. to reflect the wide range of services provided. After starting with a few clients in the state of Texas, the firm now provides services to law firms in 15 states.

In the years that Wildman and his team have worked to provide digital solutions to law firms, OVC has compiled a package of offerings specifically designed to promote lawyers online. Through the combination of informative website content and blogs that follow best practices for SEO, reputation management, legal directories, click-to-chat services, pay-per-click(PPC) advertising, social media, and video, OVC is able to help attorneys connect with people and convert them into paying clients. OVC's efforts have helped their clients show up online and generate millions of dollars in revenue over the past decade.

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