Pop culture trends and crazes come and go with alarming speed. Often, they are fun for a moment then quickly forgotten as the collective interest turns to something new. Sometimes, though, a cultural phenomenon can develop from the simplest of sources. Over the last several weeks, a seemingly innocuous smartphone app has taken the world by storm, as developers combined a video game concept that began two decades ago with current GPS and mobile phone technology. By now, you have almost certainly have heard about Pokémon Go, as millions of players around the globe have taken to the streets as they try to “catch ‘em all.”
While you may be tempted to dismiss Pokémon Go as another passing fad, the explosion of the app’s popularity provides a number of examples for those looking to grow any business, including legal practices. By incorporating some of these ideas into your firm’s marketing and planning strategies, you may find yourself positioned for a popularity explosion of your own.
We Are Living in the Future